Designing an Office with a Feeling
Barbara L. Wright, CID, of Barbara Wright Designs, describes how she designed and created a concept-based eyecare office and optical dispensary for Dr. Robert Alongi of Gurnee Eyecare in Gurnee, Ill. In an office walk-through, Barbara shows how important it is to make a good first impression with a cohesive design and rich-looking materials. Key design elements: Specially created areas for high-end and mid-priced eyewear; a separate area for picking up eyewear, so as not to interrupt presentations at styling tables; and a dedicated area for contact lens dispensing and care instruction.
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Billing & Coding
Code Correctly for External Ocular Infections
By Eric Botts, OD
Treating external ocular infections is a practice builder. Coding correctly and processing billing efficiently makes it profitable.
Screen High-Risk Patients to Provide Targeted Services
By Peter Bae, OD, MS
Train staff to screen for ocular conditions according to ethnicity, gender, age and lifestyle. You will recognize and treat more conditions, as a result. >>READ MORE>>
Enhance Compliance with Daily Replacement Contact Lenses
By William B. Potter, OD
To increase compliance, present contact lens patients with a value proposition: Daily replacement lenses cost more but provide more in comfort, eye health and visual performance.
Optometric Business Innovators
2012 Optometric Business Innovators:
Review of Optometric Business and Vision Monday present the 2012 Optometric Business Innovators. Each month for the rest of the year, ROB will present profiles of the honorees. This month we honor those doctors recognized for achievement in digital media innovation. >>READ MORE>>
ROB Fast Fact
Sixty-eight percent of consumers responding to The Vision Council's Consumer Barometer for the twelve months ending June 12, 2012, said they went to an independent eyecare practitioner for their last eye exam. Thirty-two percent chose to have their exam at locations such as conventional chain optical stores, mass merchandisers or optical centers in department stores. The percentage who chose independents has stayed almost the same for this period on the calendar over the last few years--from 67 percent in 2010 to 66.9 percent in 2011 to the current 68 percent.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on competing more effectively with corporate-owned eyecare competitors.
The Management & Business Academy, sponsored by Alcon and Essilor, have released the Staff Management Survey: 2012. This resource features findings regarding staff hiring, compensation and management practices and OD desires for staff improvements.
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More than 70 percent of independent eyecare practices are actively participating in charitable activities, according to research released through the Transitions Healthy Sight for Life Fund. However, the survey also revealed that there are barriers to increasing the amount of outreach being done, as well as opportunities to improve how programs are utilized and communicated. >>READ MORE>>
ROB Poll Results
Readers Say Messy Reception Area Is Their "Stickiest" Housekeeping Situation
Asked which part of their office posed the greatest housekeeping challenge, 47 percent of ROB readers cited a reception area with scattered reading materials and discarded items like empty cups while 29 percent noted their disorganized contact lens area or room as a problem. Twenty-four percent said their office bathroom often is not as clean as they would like.