Jobson Professional Publications Group

Reach for Excellence


By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD


Make a plan to prescribe more custom progressives

Custom progressive spectacle lenses represent a little over a third of all progressives prescribed. That number represents progress over previous years. That is good to know, but the most important thing to know is how are you doing in your own practice?


This Week's Blog

Three Ways to Enhance Your Practice & Spur Growth

By Agustin Gonzalez, OD, FAAO, ABCMO

You may be missing key ways to market your practice. Here are three major ways you can enhance the profile and reputation of your practice. 


Recent Blogs

By Cheryl G. Murphy, OD
By Jennifer Jabaley, OD

Job Leads


Office Manager/Administrator

Vernon, Connecticut, , United States


Optometric Assistant

Monroeville, Pennsylvania, , United States


Office Manager for Ophthalmology practice

Cary, North Carolina, , United States


Ophthalmic Technician

Columbus, OH, ,


LPN/Ophthalmic Technician/CMA

Lima, Ohio, , United States

August 26-Sept. 2 

Posted by margery weinstein Tuesday, August 25, 2015 10:35:00 AM

New This Week

Millennials: Presenting Optical Products & Services

Andrew Karp, group editor, VM and 20/20, and Mark Mattison-Shupnick, 20/20, 20/20 Opticians Handbook, describe how best to accommodate Millennial patients, a demographic that represents a huge practice growth opportunity. >>READ MORE>>


Staff Management

Professional Employer Organizations: Improve HR & Office Efficiency

By Steven Faith, OD


Boost office efficiency and staff management with a professional employer organization. Here are the key steps to choose and optimize a PEO. >>READ MORE>>


Medical Eyecare

AMD: Treat Well, Grow & Profit

By Brooke S. Kaplan, OD

Macular degeneration is the number one cause of vision loss for people over 60. Being prepared to serve patients with AMD is a key to practice growth.


Practice Management

Webinar Highlights: "Insights to Foresights"

With Howard Purcell, OD, FAAO, Dipl., SVP, Customer Development,
Essilor of America, Inc.


Three technological advances, and how you can best optimize these practice-building opportunities. >>READ MORE>>











ROB Fast Fact


How Much Are Custom Progressive Lens Sales Growing?

Custom progressive spectacle lenses are a growing sales sector in many practices, findings from Jobson Optical Research’s 2015 Premium Lens MarketPulse study suggest.


More than two-thirds (68 percent) of retailers said that customized or personalized progressive lenses made up a greater proportion of their total lens sales in 2014 than they had versus three years ago.


Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, on prescribing more custom progressive lenses in your practice.


In Brief

Alcon Offers Interactive E-Book for Children

Alcon is launching its 2015 back-to-school program, “Get an A+ in Eye Care,” with a free downloadable e-book, "Howard and the Amazing Eye Exam." The e-book is available at >>READ MORE>>


MDOffice Launches New EHR & Practice Management Solution


MDoffice has launched ODoffice, a specialized electronic health record and practice management solution for optometrists. ODoffice EHR is designed to provide speed, efficiency and flexibility in patient care, while the company says ODoffice Practice Management (PM) is built around improving the practice’s bottom line. <<READ MORE>>


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