Tuesday, September 16, 2014 10:36:00 AM
New This Week
Capturing annual sales of contact lens supplies makes sense for a host of reasons, advises Gary Gerber, OD, of The Power Practice. One practice advantage often overlooked: transaction costs are reduced. Staff avoids the time-consuming interruptions of patients coming in monthly or quarterly to renew the CL supplies they could automatically fill annually.
By Ken Krivacic, OD, MBA
Limiting excessively long exams leaves the patient more time to purchase eyewear in the optical dispensary. And doctor-staff-patient all welcome improved office flow.
By Gina M. Wesley, OD, MS, FAAO
Call attention to your practice by hosting special events like trunk shows and themed office events and by participating in community events.
By Nancy Rausman
Effective Facebook campaigns increase patient engagement, create awareness of your practice and bring in new patients.
Forward-thinking ODs provide fresh ideas that colleagues can use. This month, we honor ODs who are innovative in optical dispensing, selected from our fourth annual Optometric Business Innovators report from Vision Monday and Review of Optometric Business. >>READ MORE>>
ROB Fast Fact
Many of your patients are procrastinators, findings from The Vision Council VisionWatch 2014 Q2 Member Benefit Report suggest. Some 37.4 percent of respondents say they aren’t wearing needed vision correction simply because they haven’t gotten around to it yet. Another 35.2 percent say they aren’t using needed vision correction because “my eyes aren’t too bad yet.”
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on overcoming your own procrastination to make practice improvements.
A new scholarship is now available for third-year optometry students: the Bernard Maitenaz Scholarship, sponsored by Essilor and administered by Optometry Cares – The AOA Foundation, the charitable organization of the American Optometric Association (AOA). One winner will be selected annually for the $10,000 scholarship. >>READ MORE>>
C&E Vision, an optical buying group, released a new service to members called myCloud, a cloud-based transaction archive that holds six years of member monthly statements, vendor invoices and product purchasing reports. <<READ MORE>>