Jobson Professional Publications Group

Reach for Excellence


By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD


Identify potential contact lens dropouts--and act!

About 16 percent of contact lens patients drop out every year. One way to begin to address this problem is to identify at-risk patients sooner rather than later. Let’s start with your pre-examination history questionnaire. >>READ MORE>>


This Week's Blog

Continuing Education: Avoid Procrastination--and Optimize!
By Diane Palombi, OD

Staying ahead of your CE, and finding courses that add to your abilities as a doctor, is important. Here are some of my memories of meeting the CE challenge over the years.

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New This Week

What's Old is New Again: Revisit Legacy Marketing

Gary Gerber, OD, Chief Dream Officer at The Power Practice, says that as electronic marketing proliferates, legacy marketing tools like direct mail and print advertising can cut through the clutter.


Practice Metrics

Metrics to Manage By: How to Calculate Chair Cost per Exam

By Thomas F. Steiner, Director of Market Research, ROB
Tracking a key expense like chair cost helps you work smarter and optimize profits.  >>READ MORE>>


Coding & Billing

ICD-10: Educational Resources to Get Staff on Board

img1By Edwin Liu, OD, and Eric White, OD
Prepare your staff to implement ICD-10 coding by next October. The payoff is better patient care and fewer costly claim denials.



Retirement Planning Options: Staff Retention Tool

By Chad Fleming, OD, FAAO

Offering retirement savings options can make employees feel valued.  >>READ MORE>>















ROB Fast Fact


Are Your Patients Satisfied With Their Contact Lens Brand?

Many of your patients could benefit from a conversation with you about other contact lens brand options, findings from Jobson Optical Research’s 2014 Contact Lens Insight Survey suggest. Some 63.7 percent of respondents said they are “very satisfied” with the brand of contact lenses they currently wear, while 27.7 percent said they are just “somewhat satisfied.” Some 4.8 percent said they are “neither satisfied or unsatisfied,” while 2.3 percent said they are “somewhat unsatisfied,” and 1.3 percent said they are “very unsatisfied” with their current brand.


Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on identifying patients at risk of dropping out of contact lenses.


In Brief

SynergEyes Releases Video Tutorials for Duette Progressives

SynergEyes, a producer of hybrid contact lens technology, has expanded its doctor resources with the release of eight video tutorials for Duette Progressive, a lens for astigmatic presbyopes. The videos, each a few minutes in length, are available through the “Video Tutorials” link on the homepage of >>READ MORE>>


CareCredit Program Grants $25,000 to Optometry Cares

img1CareCredit’s Caring Communities Program has provided a $25,000 grant to the InfantSEE program, an initiative of Optometry Cares—The AOA Foundation. The health, wellness and beauty credit card created the Caring Communities Program to help more people access care and support charitable organizations in making a greater impact on the communities they serve. CareCredit has been a supporter of the InfantSEE program for three years.  <<READ MORE>>


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