Jobson Professional Publications Group

Reach for Excellence


By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD


Provide care to patients with chronic conditions by effectively navigating the ACA's narrowed networks.

If we are going to continue to deliver medical care to patients, we will need to work with the Affordable Care Act's narrowed network models. Today, let’s tackle two of the patient care delivery models: Medical Homes and ACOs.


This Week's Blog

Six ROI Winners for Your Practice
By Laurie Sorrenson, OD, FAAO

A practice owner makes countless daily decisions on investment and enhanced work processes. Here are six changes that my practice made last year that significantly increased our profitability.


Recent Blogs

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New This Week

Making the Transition: OD Student to OD Practice

With Matt Geller, OD

The founder of and discusses how to build a successful owner-associate relationship at the start of an optometry career. >>READ MORE>>



Four Web Site Tune-Ups that Increase Patient Visits 

By Nancy Rausman
Your web site can be a powerful tool to increase patient visits. Fine-tune four areas--then measure your gains. 



Better Before Cheaper: Profit by Investing in Quality

img1By Ken Krivacic, OD, MBA
Improving quality and patient satisfaction—and not just cutting costs--is the best route to practice profitability. Three key areas to upgrade: new instrumentation, one-day CLs, better office flow.


Practice Management

The State of the Optometric Profession: Technology

By ROB Editors

High-tech instrumentation enables quicker diagnosis and management of ocular disorders. Read this excerpt from a major report on optometry’s role now and in the future—and download the entire report.














ROB Fast Fact


Growth of AMD: How Many More Cases Should We Expect?

Medical eyecare that addresses age-related macular degeneration will be in ever greater demand, statistics cited by the National Eye Institute suggest: “By 2050, the estimated number of people with AMD is expected to more than double from 2.07 million to 5.44 million. White Americans will continue to account for the majority of cases. However, Hispanics will see the greatest rate of increase, with a nearly six-fold rise in the number of expected cases from 2010 to 2050.”


Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on how to best serve patients with chronic medical conditions in the new environment created by healthcare reform.


In Brief

AOA Releases New Resources to Support ICD-10 Transition

The American Optometric Association has released resources to support optometric practices' transition to the ICD-10 coding system. >>READ MORE>>


AIR OPTIX COLORS: Launches "The Color Squad"

img1Alcon announced that “The Color Squad” will headline the promotion of its AIR OPTIX COLORS contact lenses this year. The team includes fashion stylist Ilaria Urbinati, hair stylist Lacy Redway and make-up artist Scott Barnes.



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