Jobson Professional Publications Group

Reach for Excellence


By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD


Beat procrastination to make needed practice improvements

Do you make excuses for not doing what you know you need to do within the practice? Here are the top five scientifically proven steps to claim that first and best victory of conquering self. These are the best lessons from psychological studies about how to defeat procrastination. Implement these five steps and take your practice to the next level. >>READ MORE>>


This Week's Blog

Your Front Door-First Impression Checklist
By Cheryl G. Murphy, OD

A practice can make an impression on someone before they even set foot in the door, and we want this impression to be good, setting the tone for a good patient experience and five-star satisfaction with the visit overall. Here is a checklist to ensure that first impression is a positive one.


Job Leads



Westlake, OH, 44145, US


Ophthalmic / Optometric Technician

Los Angeles, CA, 90024, US


Ophthalmic / Optometric Technician

Durham, NC, 27705, US


Optician, Sales Professional

Hackensack, NJ, 07601, US

Sept. 17-24 

Posted by margery weinstein Tuesday, September 16, 2014 10:36:00 AM

New This Week

CL Annual Supplies: Save on Transaction Costs

Capturing annual sales of contact lens supplies makes sense for a host of reasons, advises Gary Gerber, OD, of The Power Practice. One practice advantage often overlooked: transaction costs are reduced. Staff avoids the time-consuming interruptions of patients coming in monthly or quarterly to renew the CL supplies they could automatically fill annually.


Patient Experience

Limit Long Exams, Allow More Time in Optical

By Ken Krivacic, OD, MBA
Limiting excessively long exams leaves the patient more time to purchase eyewear in the optical dispensary. And doctor-staff-patient all welcome improved office flow.




Spotlight Your Practice with Trunk Shows, Events & Community Involvement

By Gina M. Wesley, OD, MS, FAAO

Call attention to your practice by hosting special events like trunk shows and themed office events and by participating in community events.



Digital Strategy

Three Facebook Campaigns to Build Patient Engagement

img1By Nancy Rausman
Effective Facebook campaigns increase patient engagement, create awareness of your practice and bring in new patients.





Special Report



2014 Optometric Business Innovators: Optical Dispensing


Forward-thinking ODs provide fresh ideas that colleagues can use. This month, we honor ODs who are innovative in optical dispensing, selected from our fourth annual Optometric Business Innovators report from Vision Monday and Review of Optometric Business.  >>READ MORE>>
















ROB Fast Fact


Why Aren't Patients Who Need Vision Correction Getting It?

img1Many of your patients are procrastinators, findings from The Vision Council VisionWatch 2014 Q2 Member Benefit Report suggest. Some 37.4 percent of respondents say they aren’t wearing needed vision correction simply because they haven’t gotten around to it yet. Another 35.2 percent say they aren’t using needed vision correction because “my eyes aren’t too bad yet.”


Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on overcoming your own procrastination to make practice improvements.


In Brief

Optometry Cares & Essilor Offer $10,000 Scholarship

A new scholarship is now available for third-year optometry students: the Bernard Maitenaz Scholarship, sponsored by Essilor and administered by Optometry Cares – The AOA Foundation, the charitable organization of the American Optometric Association (AOA). One winner will be selected annually for the $10,000 scholarship. >>READ MORE>>


C&E Vision Releases Web-Based Transaction Archive

img1 C&E Vision, an optical buying group, released a new service to members called myCloud, a cloud-based transaction archive that holds six years of member monthly statements, vendor invoices and product purchasing reports. <<READ MORE>>



Challenge –> Solution

Recent Articles of Note

Follow us on:


Premier Sponsor


Platinum Sponsors

Eyefinity/OfficeMate Logo

Gold Sponsors


Silver Sponsors

  • Continuing
  • Education
  • Review of Optometry CE Tests Online
  • Staff Resources
  • Staff Education Center

Copyright © 2014 Jobson Medical Information LLC unless otherwise noted. All rights reserved. Reproduction in whole or in part without permission is prohibited.