Monday, November 16, 2015 10:22:00 AM
New This Week
Lisa Shin, OD, believes that ODs need to demonstrate the value of the services they provide in a comprehensive eye exam. Explain each test, tell why it’s done and show images of the serious eye conditions that testing can detect.. >>READ MORE>>
Optical Sales Booster: Know When to Use the Hard Sell vs. the Soft Sell:
By Linda Hardy, LDO, CPOT, COA
Increase your staff’s selling power in the optical by teaching two basic sales techniques--and showing when it's better to use one vs. the other. >>READ MORE>
Patient Portals: How to Train Your Patients to Use Them
By Robert L. Bass, OD, FAAO
Patient portals, available in your EHR, enable patients to engage in their care and treatment plan—while helping you to meet Meaningful Use requirements. The key to boosting usage: Train patients to use their portals.
By Troy Humphreys, OD, FAAO
Encourage patients to use their flex-spending and health saving account dollars in your office before the end of the year. Generate revenues by suggesting the purchase of additional eyewear and contact lenses. >>READ MORE>>
ROB Fast Fact
You have the opportunity to help patients and build your practice in the process by providing low vision services, findings of The Vision Council’s 2015 Low Vision Report suggest. One-in-28 Americans age 40 and above have low vision. An upward trend will continue over the next 20 years as 10,000 Baby Boomers turn 65 each day. Some 20 million Americans have low vision caused by cataracts, according to the report, while 2.07 million have low vision stemming from age-related macular degeneration. Some 7.6 million have low vision caused by diabetic retinopathy, and 3 million have low vision related to glaucoma.
Click HERE to read more on provided care for low vision patients from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
Polaroid Sunglasses is launching an international awareness campaign about the risks of UV radiation, as well as a UV app that measures UV radiation and alerts the user when it reaches dangerous levels. >>READ MORE>>
Medicare’s 2016 Physician Fee Schedule (PFS) contains several AOA-backed policies that promote greater access to doctors of optometry for America’s Medicare beneficiaries, according to an announcement from the AOA. <<READ MORE>>