Jobson Professional Publications Group

Reach for Excellence


By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD


Create a Dry Eye Solution Center

Dry eye affects about 50 percent of all contact lens wearers and approximately 14 percent of the U.S. population over age 40. Here are the pieces of the puzzle that need put together to create a Dry Eye Center in your practice. 




This Week's Blog

Set a Plan to Make New Technology Work in Your Practice
By Agustin Gonzalez, OD, FAAO, ABCMO

Incorporating new technology into your practice is made easier by educating staff of the new technology's advantages, and then creating a short script to use when discussing it with patients.


Recent Blogs

More Time, Less Stress By Maintaining Staff Hierarchy
By Lysle Shaw-McMinn, OD


Set Goals for a Profitable New Year
By Laurie L. Sorrenson, OD, FAAO


What Bees Can Teach Us About Optometry
By Brian Chou, OD, FAAO





Job Leads


Surgical Coordinator

Worcester, MA, 01605, US


Optometrist - Full Time or Part Time

Cumming, GA, 30041, US


Ophthalmic Technician - COT or COA

Poughkeepsie, NY, 12601, US


Certified Ophthalmic Assistant

Mount Kisco, NY, 10549, US


Optometrist wanted in NH

Manchester, NH, 03103, US

Nov. 30-Dec. 7 

Posted by margery weinstein Tuesday, November 29, 2016 10:04:00 AM

New This Week

Elevate the Shopping Experience with Interactive Merchandising

Michael A. Kling, OD, installed an interactive merchandising system in his optical that elevates the shopping experience. A series of screens enables patients to learn brand stories and take photos as they try on various frames. Then they can e-mail images of their selections to friends, family and social media. >>READ MORE>>


Staff Management

Partner with Staff to Reach Performance Improvement Goals

By Rachael Click, OD

Staff is your greatest asset--and teamwork yields success. Empower and energize staff by assigning improvement tasks and providing incentives. >>READ MORE>


Practice Management

Build Profitability--and Work-Life Balance--with the Right Partner

By Miki Lyn D'Angelo, OD,
and Jessica Fulmer, OD


The days of solo practice are waning. Team up with a partner who complements your strengths, and set up a patient care schedule that promotes superior care, practice profitability and work-life balance. >>READ MORE>


Digital Strategy

Five Common Social Media Blunders--and How to Avoid Them

By Maria Higgins, OD


Social media presents a prime opportunity to market your practice, but missteps can bring major downsides. Here are five common mistakes--and how to avoid them. >>READ MORE>>











ROB Fast Fact


Patient Care Opportunity: Tell Patients About Solutions to Dry Eye

Your patients may not be telling you the symptoms of dry eye they experience. In fact, they might not even know what they’re experiencing is dry eye. The symptoms of dry eye, including eyes that burn, sting and feel gritty, and include episodes of blurred vision, cause a range of emotion, according to The National Eye C.A.R.E. Survey conducted by Harris Poll on behalf of Shire.


Fifty-seven percent of respondents to the survey say these symptoms make them feel annoyed, while 46 percent say they feel tired as a result of the symptoms. Forty-two percent feel frustrated, and 54 percent say the symptoms may them feel older than they are.


Click HERE for guidance on how to best to create a dry eye solution center from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.


In Brief

New Survey: Misconceptions in Diagnosing Diabetes & Related Diseases

Seventy-nine percent of Americans don’t know diabetic eye diseases have no visible symptoms, and more than half do not know comprehensive eye exams can detect diabetes, according to the 2016 American Eye-Q Survey conducted by the American Optometric Association (AOA). >>READ MORE>>


New Kodak Lens Dispensing Software

Signet Armorlite is releasing a new Kodak Lens Intelligent Dispensing Software, also known as Kodak Lens ids. Signet Armorlite has updated Kodak Lens ids to be more advanced and easier to use. It is designed to make the lens education and measuring process more efficient for the practice and more engaging for the patient.


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