Tuesday, October 14, 2014 10:24:00 AM
New This Week
Scott A. Jens, OD, FAAO, CEO of RevolutionEHR, advises ODs to encourage patients to use EHR portals to communicate their issues and to be more engaged in their treatment plans. When utilized, patient portals streamline office visits and raise the levels of communication and care.
By Thuy-Lan Nguyen, OD
When shopping, consumers value the benefits of products over their features. Show patients how the eyewear you offer can improve their lives.
Health Care Reform Report
By Adam Cmejla, CMFC
Keep more money in your pocket by applying five simple strategies that reduce your tax liability.
Forward-thinking ODs provide fresh ideas that colleagues can use. This month, we honor ODs who are innovative in digital media and marketing, selected from our fourth annual Optometric Business Innovators report from Vision Monday and Review of Optometric Business. >>READ MORE>>
ROB Fast Fact
Patients are still not turning to their local independent ECP for action sport sunwear, findings from The Vision Council’s 2014 Action Sports Report suggest. “Action sports” includes water sports, mountain sports, extreme sports like ATV riding and road sports like moto cross. Chain sporting goods retailers were the most common locations that action sports sunglass purchasers visited when making their sunglass purchase (24.2 percent).
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on offering sunwear for your action sport enthusiast patients.
Essilor of America is educating consumers on the benefits of Varilux progressive lenses through the expansion of a national advertising campaign and the launch of a new web site. >>READ MORE>>
The Vision Council’s Eyecessorize campaign recently finished a multimedia series with its spokesperson and style expert Jenn Falik, crafting three eyewear-themed videos geared toward consumers. The videos--which showcase product from 15 members of the Eyewear and Accessories and Sunglass and Reader Divisions--were promoted on Eyecessorize.com, EyecessorizeBlog.com and the campaign’s social media outlets. <<READ MORE>>