Jobson Professional Publications Group

Reach for Excellence


By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD


Educate patients about their children's benefits under the Affordable Care Act.

For the first time in our lives, vision care is no longer optional. The government, in the Affordable Care Act, calls pediatric vision essential! To get more people to utilize their vision care coverage you need an effective marketing plan. Here are three key elements to include in that plan.  >>READ MORE>>


This Week's Blog

The Value of Having a Mentor in Optometry

By Jennifer Jabaley, OD

Experience is a valuable tool. It can’t be purchased or taught. But if you’re lucky, you’ll find a mentor who will be willing to walk by your side and share their experiences.



Recent Blogs

Globalization of Eyecare: Good for Humanity, Bad for U.S. ECPs?
By Brian Chou, OD, FAAO, and Jerome Legerton, OD, MS, MBA, FAAO

Job Leads


Eye Care Administrator, Optician

Houston, TX, 77021, US


Ophthalmic / Optometric Technician

Jefferson Valley-Yorktown, NY, 10535, US


Sarasota, FL, 34239, US


Mount Kisco, NY, 10549, US


Registered Nurse

Sarasota, FL, 34239, US

July 1-8 

Posted by margery weinstein Tuesday, June 30, 2015 10:30:00 AM

New This Week

Compute the ROI on Building a Dry Eye Center

Arthur B. Epstein, OD, FAAO, of Phoenix Eyecare and the Dry Eye Center of Arizona, describes the multiple upside returns from establishing a dry eye center within an optometric practice. Part 2 in the ROB “How-To” video series on dry eye. >>READ MORE>>


Staff Management

Job Interview Q&A: Nine Legal Snafus and How to Avoid Them

By Pamela Miller, OD, FAAO, JD, FNAP


Asking a simple question the wrong way can potentially lead to a costly and aggravating lawsuit. A legal expert identifies potential legal liabilities in the hiring process—and provides strategies and language to steer around them. >>READ MORE>>


Health Care Reform

Providing Essential Pediatric Vision Benefits:
Excerpt from the Navigation Guide to Health Care Reform

By ROB Editors

Health care reform has created a new opportunity that ODs are well positioned to capture. Update yourself with this excerpt from a comprehensive new report—available for downloading in full.


Contact Lenses

Toric Challenges: Finding the Right Contact Lenses for Astigmats

By Brooke S. Kaplan, OD

Correcting slight amounts of astigmatism is a judgment call. But it’s an easy decision if you’ve got tools to provide your patients with the best visual experience. >>READ MORE>>













ROB Fast Fact


How Many Children Are In Need of an Eye Exam?

Research cited by Vision Source's Navigation Guide to Health Care Reform has shown that only 7 percent of children entering first grade had received an eye exam, and that undiagnosed vision problems among youth can lead to reduced academic performance. Analysis also indicated that simple screenings were insufficient to detect many vision issues.


Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on serving children in the new environment of health care reform.


In Brief

Essilor of America Announces New ECP University Web Site

ECP University (ECPU), an educational solution designed to develop best practices and deliver growth through in-person, online and distance learning for optical staff, practice managers and practice owners, has relaunched its web site with new branding and content.  >>READ MORE>>


AOA MORE Announces New EHR Participants


AOA Measures and Outcomes Registry for Eyecare (MORE) has received commitments for participation from three additional electronic health record (EHR) systems. 


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