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Reach for Excellence


By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD


Make it easy for patients to purchase products from your practice

Don’t lose patients unnecessarily to the internet. Make it easy for patients to do business with you by selling contact lenses on your practice web site.



This Week's Blog

Purchase Your Office Space for Investment & Work/Life Balance

By Lisa Shin, OD

Purchasing your office space gives you both a good investment, and greater flexibility in how you practice and live your life. >>READ MORE>>


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New This Week

Present a Unified Practice Message About Comprehensive Eyecare

Brian Chou, OD, FAAO, explains how his practice presents a unified message about comprehensive eyecare. The practice web site helps to educate patients and set their expectations, and staff is trained to explain the purpose of instruments used in preliminary measurements. Then, in the exam room, the doctor explains the eye health aspects of the exam. Altogether, this imparts a sense of value and increases patient cooperation in their treatment. >>READ MORE>>


Staff Management

Tie Staff Bonuses to Performance to Build a Sense of Ownership

By Troy Humphreys, OD, FAAO


Offer your patients optical products that can help to protect their eyes from the potential dangers from blue light emitted by digital devices.


Medical Eyecare

Nine Ways to Market Your Medical Eyecare Services

By Thuy-Lan Nguyen, OD

Medical model optometry holds tremendous growth potential for your practice, so let patients know that you provide it. Here are nine ways to get the word out.  >>READ MORE>>


Managed Care

CMS Fraud & Abuse Program: Are You in Compliance?

By Peter J. Cass, OD


The CMS Fraud and Abuse program sets regulatory requirements for practices—and penalties are severe for missteps. Here's how to stay in compliance.  >>READ MORE>>










ROB Fast Fact


Market Opportunity: Sell Contact Lenses on Your Web Site

It’s worth making it easy for patients to purchase contact lenses on your practice web site, findings from The Vision Council VisionWatch 2015 Internet Influence Report suggests. When it comes to vision needs, Americans were most likely to use the internet when buying contact lenses, where 30.7 percent of recent buyers used the internet to any extent during their last contact lens purchase. Even fewer Rx eyeglass buyers (22.5 percent), plano sunglass buyers (20.9 percent) and OTC readers buyers (8.0 percent) used the internet for any assistance during their last purchase.


Click HERE to read more on making it easy for patients to do business with you, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.


In Brief

New Smart Glasses for Visually Impaired


NuEyes, a Southern California-based startup, is introducing lightweight, wireless, voice-activated smart glasses for the visually impaired. The glasses are designed to help those with macular degeneration, glaucoma, diabetic retinopathy, retinitis pigmentosa or other visual conditions.  >>READ MORE>>


"Colourblind Memory Test" Available from What's AppMaker


Mobile app development studio What’s AppMaker has added to its collection of mobile games with the Colourblind Memory Test Game, which it describes as “a brain-stimulating app that builds color recognition and memory skills, along with some simple mathematics." <<READ MORE>>




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