Tuesday, December 16, 2014 10:37:00 AM
New This Week
Gary Gerber, OD, Chief Dream Officer at The Power Practice, says that as electronic marketing proliferates, legacy marketing tools like direct mail and print advertising can cut through the clutter.
By Thomas F. Steiner, Director of Market Research, ROB
Tracking a key expense like chair cost helps you work smarter and optimize profits. >>READ MORE>>
Coding & Billing
By Edwin Liu, OD, and Eric White, OD
Prepare your staff to implement ICD-10 coding by next October. The payoff is better patient care and fewer costly claim denials.
By Chad Fleming, OD, FAAO
Offering retirement savings options can make employees feel valued. >>READ MORE>>
ROB Fast Fact
Many of your patients could benefit from a conversation with you about other contact lens brand options, findings from Jobson Optical Research’s 2014 Contact Lens Insight Survey suggest. Some 63.7 percent of respondents said they are “very satisfied” with the brand of contact lenses they currently wear, while 27.7 percent said they are just “somewhat satisfied.” Some 4.8 percent said they are “neither satisfied or unsatisfied,” while 2.3 percent said they are “somewhat unsatisfied,” and 1.3 percent said they are “very unsatisfied” with their current brand.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on identifying patients at risk of dropping out of contact lenses.
SynergEyes, a producer of hybrid contact lens technology, has expanded its doctor resources with the release of eight video tutorials for Duette Progressive, a lens for astigmatic presbyopes. The videos, each a few minutes in length, are available through the “Video Tutorials” link on the homepage of synergeyes.com/professional. >>READ MORE>>
CareCredit’s Caring Communities Program has provided a $25,000 grant to the InfantSEE program, an initiative of Optometry Cares—The AOA Foundation. The health, wellness and beauty credit card created the Caring Communities Program to help more people access care and support charitable organizations in making a greater impact on the communities they serve. CareCredit has been a supporter of the InfantSEE program for three years. <<READ MORE>>