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Reach for Excellence

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By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD

 

Pre-set your patients to purchase new eyewear
 

Do you pre-set patients to purchase new eyewear? The most effective way is for the doctor, in the exam room, to examine the patient’s current eyewear pointing out all flaws found. >>READ MORE>>

Publications

This Week's Blog

Cornucopia of Practice Prosperity Tips
By Brian Chou, OD, FAAO

With the holiday season upon us, and the spirit of giving in the air, here is a harvest of tips to bring prosperity to your practice. >>READ MORE>>

Job Leads

11-28-2014

Optometrist

Columbus, OH, , US

11-27-2014

Ophthalmic / Optometric Technician, Surgical Coordinator

Minneapolis, MN, 55402, US

11-26-2014

Sales Professional

Garland, TX, ,

11-26-2014

General Staff

El Segundo, CA, 90245, US

11-26-2014

Optometrist

Atlanta, GA, , US

Nov. 26-Dec. 3 

Posted by margery weinstein Monday, November 24, 2014 11:06:00 AM

New This Week


Prescribe to the Patient's Passions

Peter H. Kehoe, OD, FAAO, of Kehoe Eye Care in Galesburg, Ill., advises ODs to ask about a patient’s passions in lifestyle activities--then take 30-90 seconds to prescribe and describe brand-specific products to meet their active needs. Make sure your patient gets the best.  >>READ MORE>>

 

Practice Metrics

Use EHR to Track Key Performance Benchmarks


By Gary Gerber, OD, and Steve Sunder, Director of Sales, Uprise
EHR systems can simplify the critical task of measuring practice performance in order to improve it.  >>READ MORE>>

 

Ophthalmic Lenses

Sports Vision Niche: Create a Dynamic Practice-Builder

img1By Thuy-Lan Nguyen, OD
Differentiate your practice—and create patient referrals and revenue streams—by specializing in sports vision services and eyewear.
>>READ MORE>>

 

Managed Care

Pre-Certify Patient Insurance: Eliminate the Bottlenecks

By April L. Jasper, OD, FAAO

Confirming insurance information prior to the exam eliminates bottlenecks and promotes good workflow—a key to profitability.  >>READ MORE>>

 

 

 

 



 

 

 

ROB Fast Fact

 

How Likely Are Patients to Buy a Complete New Pair of Rx Eyeglasses?

Complete new eyewear may be a hard sell, findings from The Vision Council’s September 2014 Consumer Barometer report suggest. Just 9.4 percent of respondents say they are “extremely likely” to buy a complete new pair of prescription eyewear in the next six months; 15.4 percent say they are “very likely” to buy complete Rx eyewear, while 23.1 percent say they “might or might not” make such a purchase. Twenty-five percent say they will “probably not” make a purchase of complete new Rx eyewear, and 27.1 percent say they will “definitely not.”

 

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on educating patients about the benefits of new prescription eyewear.

 

In Brief

Alcon Launches Online Guide to Clinical Contact Lens Management

Alcon has launched a web-based Guide to Clinical Contact Lens Management for contact lens practitioners. The guide is available on myalcon.com and provides a compact summary of signs, symptoms and management options of a broad range of anterior segment and contact lens-related conditions.
>>READ MORE>>

 

New: Shamir Duo in Rudy Project's ImpactX

img1 Rudy Project and Shamir, have introduced Shamir Duo, a patent-pending Freeform bifocal design, in Rudy Project’s proprietary ImpactX material. <<READ MORE>>

 

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