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Reach for Excellence


By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD


Help your opticians close the sale on new eyewear


Is your eyewear capture rate lower than you like? Here are three proven techniques for closing the sale on new eyewear. >>READ MORE>>




This Week's Blog

Optimize Patient Flow to Match Your Best Pace

By Cheryl G. Murphy, OD
Your patient flow shouldn't be greater than what you can effectively manage. Set your patient flow so you can provide high-quality care that creates satisfied patients who are likely to return and refer others. >>READ MORE>>


Job Leads


Optometrist: Charlotte, NC (SW NC)

Charlotte, NC, 28216, US


Optometrist: Asheville, NC (West NC) 2nd OD Needed

Asheville, NC, 28805, US


Optometrist-Florence, SC

Florence, SC, , United States

August 31-Sept. 7 

Posted by margery weinstein Tuesday, August 30, 2016 10:15:00 AM

New This Week

Big Changes = Big Practice-Building Opportunities

Mike Rothschild, OD, believes there are great business-building opportunities for ODs who stay on top of changing regulations in health care delivery. Be part of your patients’ total health care team and communicate with other providers to build your practice for the future.  >>READ MORE>>


Staff Management

Forge a Positive Relationship Between Doctors & Staff

By Suzanne LaKamp, OD, FAAO

A positive working relationship between doctors and staff is essential to delivering outstanding care and a great patient experience. Your patients sense positivity and respond well to it. >>READ MORE>


Contact Lenses

Build Your Practice with a Specialty Contact Lens Serviceimg1

By Aaron Neufeld, OD


Develop a specialty contact lens niche and serve patients whose vision challenges are not addressed elsewhere. Your clinical excellence will be rewarded with enthusiastic patient recommendations.


Sponsored Content

Virginia Eye Institute Adopts Cloud-Based Software to Grow & Manage CL Business

Mark A. Johnson, ABOC, NCLEC, director of optical services for Virginia Eye Institute

By ROB Editors


See how cloud-based technology from CLX took the contact lens business of one practice to the next level. Improve your service to patients, and encourage them to purchase from you instead of a competitor. >>READ MORE>>
















ROB Fast Fact


Market Opportunity: Stress the Benefits of New Eyewear

Consumers may be more open to purchasing eyewear when needed, but many are still finding reasons to put off making those purchases, The Vision Council VisionWatch March 2016 Economic Situation Study suggests.


When compared to April 2009, there are more consumers indicating that the positive gains in the economy are encouraging them to purchase  eyewear. And there are fewer consumers reporting that the state of the economy will impede their intentions to purchase eyewear, or have a refractive surgery procedure. However, many eyewear users are still claiming that they are going to wait longer periods of time between the purchases of new eyewear—despite the relatively positive state of the U.S. economy.


Click HERE to learn techniques for improving your opticians' ability to close sales on eyewear from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.


In Brief

Eyecare Needs of Children are a Focus at Vision Expo West

International Vision Expo West will feature a variety of education sessions geared toward children’s eye health, as well as exhibitors displaying the latest eyewear and sunwear trends for children, teens and parents. >>READ MORE>>


Blue Light Accredited CE Tour to Visit 14 Cities

A continuing education course about blue light is being offered to eyecare professionals in 14 different cities. The “Blue Light Illuminated” education tour will provide eyecare professionals the information they need on the potentially harmful effects of blue light, as well as teach them about all the sources of exposure and the products available to protect their patients.  >>READ MORE>>



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