Tuesday, September 09, 2014 10:44:00 AM
New This Week
Justin Bazan, OD, owner of Park Slope Eye, and Jessi Lee, OD, who recently joined the practice as an associate, candidly discuss the process of joining forces. From the owner’s viewpoint, a new associate should provide complementary expertise that broadens the services the practice provides. From the new associate’s viewpoint, finding a supportive environment where one can meet career objectives over time is key.
By Michelle Cooper, OD
Electronic health records systems can eliminate duplications and streamline the daily routines of your staff—letting you concentrate on improving patient care.
By Kenneth Sakazaki, OD
Investing in continuing education for office staff pays off in improved service to patients and an enhanced practice brand. Incentivize your staff by providing education stipends. >>READ MORE>>
Health Care Reform & Managed Care
By ROB Editors
This article is drawn from a report, commissioned by Vision Source and created by ROB editors, on important trends in US health care delivery. Included are strategy imperatives and action plans for independent ODs, like seizing opportunities in serving diabetic and glaucoma patients. Download the in-depth report.
ROB Fast Fact
Point-of-sale materials may be more valuable than you think, findings from Jobson Optical Research’s Selling Eyewear To Children report suggest. Thirty-four percent of respondents said point-of-purchase materials help the most in selling children’s eyewear, tied with promotions, also at 34 percent.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on how best to market children's eyewear in your office using point-of-sale materials.
Alcon announced a major national television, online and print media campaign in support of AIR OPTIX COLORS prescription contact lenses, the first color contact lens in the US to encapsulate Alcon’s 3-in-1 Color Technology in a silicone hydrogel lens.
Health organizations throughout the US are recognizing September as “Sports Eye Safety Awareness Month” and “Sports Eye Injury Prevention Awareness Month.”