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Reach for Excellence


By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD


Learn to better compete with online retailers

According to The Vision Council VisionWatch 2014 Internet Influence Report, online eyeglass buyers prefer companies such as and Let’s take a look at those two web sites and see what marketing lessons we can apply to our own web sites.  >>READ MORE>>


This Week's Blog

Smartphone Eye Exams: How Will ODs Adapt?
By Brian Chou, OD, FAAO

Patients can take "eye exams" on their smartphones. So will they still visit us? With clinical data and imaging uploaded to the cloud, will data-driven diagnosis challenge doctor-driven diagnosis? >>READ MORE>>

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New This Week

Making an Office Work: Three Design Challenges

Barbara Wright, of Barbara Wright Design, discusses three design challenges to making an optometry office work. Take a peek inside unique practices. >>READ MORE>>


Practice Management

The State of the Optometric Profession: Output

By ROB Editors
The demand for eyecare is growing—and so is the competition among providers. Learn three strategies to set yourself apart in the future.  >>READ MORE>>


Doctor-Patient Relations

Serve Children Well to Build a Family Practice

img1By Rachael Click, OD
Build a family practice by making your office kid-friendly in three ways: appearance, communications and procedures.  >>READ MORE>>



OD-MD Practice: Make it a Career Pathway

By Suzanne LaKamp, OD, FAAO

An OD-MD practice provides a steady stream of patients—and interesting challenges. Consider this model when starting out or at various career stages.












ROB Fast Fact


Understanding the Online Eyewear Consumer: Who Do They Buy From?

Americans who go online to purchase eyewear prefer to purchase from eyeglass retailers, rather than retailers who just happen to also sell eyeglasses, according to The Vision Council VisionWatch 2014 Internet Influence Report. Online eyeglass buyers prefer to use web sites operated by eyewear retailers, especially retailers that only have a presence on the web (e.g.,,


Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on how to compete more effectively with online eyewear retailers.


In Brief

Nine of 10 Say Visual Disturbances Impact Work

Nine out of 10 employees say that the quality of their work has been negatively impacted by problems with their vision – and, more alarming, half admit that this is a regular occurrence, according to results from the 2015 annual Employee Perceptions of Vision Benefits survey, supported by Transitions Optical.  >>READ MORE>>


National Expert Panel: Need for Vision Screenings & Care for Pre-School Age Children

img1The National Expert Panel (NEP) of the National Center for Children’s Vision and Eye Health (NCCVEH) at Prevent Blindness have developed specific guidelines and strategies for children’s healthy sight.


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