Tuesday, August 19, 2014 10:39:00 AM
New This Week
Gary Gerber, OD, Chief Dream Officer at The Power Practice, encourages ODs at the start of practice ownership to build their practice with the end of their optometric career in mind. "Have a vision of where you want to finish," he advises, "then engineer your practice day-to-day toward that goal." Begin by analyzing your market and constructing a detailed business plan.
By Scott A. Jens, OD, FAAO
Meaningful Use Stage 2 requires that patients use the secure patient portal that you provide. Here are strategies to meet usage goals (and avoid penalties) while increasing patient involvement in treatment plans.
By Ann Rea Miller, OD
In buying a practice, avoid the pitfalls that can dash your hopes and dreams. Here are key lessons learned in a recent acquisition.
By Josiah Young, OD, MS
Rebranding an outdated web site and increasing site visibility can energize an older practice. Whether you go DIY or seek design help, starting fresh pays off.
Forward-thinking ODs provide fresh ideas that colleagues can apply. Profiled in our fourth annual Optometric Business Innovators report from Vision Monday and Review of Optometric Business are honorees in business management, optical and contact lens dispensing, digital media & marketing, the patient experience and influencers. This month: ODs who are innovative in contact lens dispensing. >>READ MORE>>
ROB Fast Fact
The independent optical shop has fierce competition in the plano sunglasses market–and doesn’t seem to be faring well, findings from The Vision Council’s 2014 Plano Sunglass Sales report suggest. Some $1,491.8 million in plano sunglass sales were generated at “sunglass specialty” shops. By contrast, independent opticals generated $149.5 million in plano sunglass sales.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on seven steps you can implement in your practice to get patients to buy plano sunglasses from you.
iMatrix, an internet marketing solutions provider, and Jobson’s ECP Business Services Group have formed a partnership which will offer optometrists, ophthalmologists, opticians and their staffs a range of new internet marketing products and resources designed specifically for their practices.
First Insight Corporation, developer of MaximEyes cloud-based practice management and 2014 Certified EHR software, and Vestrum Health announced that MaximEyes EHR is now compatible with Vestrum Health’s EHR data aggregation technology platform.