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Reach for Excellence


By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD


How Many of Your Patients Will Pay More for Luxury Brand-Name Frames?

How well do you understand the willingness of your patients to pay a premium for luxury brand-name frames? A new study shows a divided group of consumers. >>READ MORE>>



This Week's Blog

The Optical Industry is Larger than You Think--Market for It

By Peter G. Shaw-McMinn, OD

Recognize how large the optical industry is--and market your practice to compete effectively. >>READ MORE>>


Recent Blogs

Three Ways to Use Your OD Degree Outside of Practice
By Brian Chou, OD, FAAO


Four Ways to Build Trust with Hispanic Patients
By Agustin Gonzalez, OD, FAAO, ABCMO


How Patients View Us: Know Your Non-Verbal Cues
By Jennifer Jabaley, OD








Job Leads


Ophthalmic Technician

San Diego, CA, 92123, US


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Kingston, NY, 12401, US


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Atlanta, GA, 30342, US


Optometrist - Full Time

Cortland, NY, 13045, US


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Brandon, FL, 33511, US

May 25-June 1 

Posted by margery weinstein Monday, May 23, 2016 5:34:00 PM

New This Week

Top Challenge: Implementing Systems for Change

Ryan Powell, OD, says communication has been the key to coordinating the implementation of systems, and in managing change, in his eight-location practice. Asking for input from other doctors and staff within the practice, and listening closely, is essential to making it work. >>READ MORE>>


Innovation in Practice

Provide Innovative Solutions--Even to Happy Patients

By Chris Smiley, OD

As doctor, be the voice of authority—and innovation. Offer patients solutions they may not have realized they needed, but which will improve their vision and enhance their lives. >>READ MORE>



Use Patient Satisfaction Surveys to Improve Processes

By Peter J. Cass, OD

Measuring patient satisfaction and acting on findings to improve it is a core task for a growing practice. New electronic tools help you to collect and analyze data easily.  >>READ MORE>>


Diagnostic Instrumentation

Be Smart in Financing Instrument Purchases

By Gina M. Wesley, OD, MS, FAAO

New technology in instrumentation can raise the level of patient care you provide and be a powerful practice builder. But choosing the best financing option is critical for positive ROI.  >>READ MORE>>












ROB Fast Fact


Market Opportunity: Stock Optical Inventory that Best Serves Your Patients

Investing in luxury brand-name frames in your optical does not suit the needs of every patient, according to The Vision Council 2015 Fashion Versus Function Study. Thirteen percent of consumers polled in the study say that they would certainly pay extra to receive top-brand frames, while 38 percent said they would possibly pay more. But the remaining 49 percent say they are not willing to pay extra money to obtain a top-name brand or designer name pair of eyeglass frames. Two groups in particular, consumers over the age of 45 and those from lower income households, have minimal interest in paying more for top name frames.


Click HERE to read more about serving patients' needs in the optical, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.


In Brief

Nominations Open for VM's Most Influential Women in Optical

Vision Monday will once again be highlighting The Most Influential Women in Optical, and is currently seeking nominations via an electronic survey form.  >>READ MORE>>


AOA Sponsors FDA Workshop on Myopia

img1American Optometric Association (AOA) members have the opportunity to participate in a milestone U.S. Food and Drug Administration (FDA) workshop on myopia progression that will bring together internationally renowned scientists and clinicians. >>READ MORE>>



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