Tuesday, December 03, 2013 10:59:00 AM
New This Week
Madeline Romeu, OD, developed a medically based optometric practice over 30 years by making the eye health of her patients her primary concern. She recommends that ODs acquire additional clinical skills and also be able to effectively explain to patients the risks of eye conditions and diseases and the importance of a healthy eye exam.
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By Ken Krivacic, OD, MBA
Patient satisfaction surveys reveal what patients really think of your practice--and show you areas for improvement. New online tools make surveys a snap. >>READ MORE>>
By Justin Bazan, OD
Annual supply contact lens sales benefit patients and practices alike, but don’t miss out on capturing CL sales to patients who prefer to purchase otherwise. >>READ MORE>>
By Robert S. Christensen, OD
Patients with deficient color vision now can be helped with specialty lenses. Here is how to make this new option a practice-builder.
ROB Fast Fact
For independent ODs, there is room for growth in the US ophthalmic frame market, according to The Vision Council’s October 2013 Vision Care Market Quarterly Overview. Independent practices with three or fewer locations accounted for 50.8 percent of the $8.85 billion US ophthalmic frame market. Optical chains such as LensCrafters, Pearle and EyeMasters accounted for 27.8 percent while mass merchants like WalMart, Target and Costco accounted for 11.2 percent and 4.5 percent stemmed from department stores.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on improving your capture rate.
ABB OPTICAL GROUP is now offering its customers two new custom soft contact lens product lines. Customers can now order through the ABB OPTICAL GROUP specialty contact lens department the full line of SynergEyes Inc. products and BioColors from ORION Vision Group.
The Vision Care Institute has launched a Clinical Grading Scales App, an educational tool designed to help practitioners assess the severity and evaluate the progression of complications associated with contact lens wear. >>READ MORE>>