Jobson Professional Publications Group

Reach for Excellence


By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD


Take action to ensure patients buy plano sunwear from you

Your patients are buying plano sunglasses. The question is: Are they buying them from you? Here are seven steps you can implement in your practice to get patients to buy plano sunglasses from you.


This Week's Blog

Address Medical Eyecare Issues with Spectacle Lenses
By Peter G. Shaw-McMinn, OD

There is much to be gained by integrating the medical eyecare and vision care approaches. A main effect of medical conditions is the impact these conditions have on vision. There is so much we can do with lenses to compensate vision loss and prevent medical conditions.

Recent Blogs

Repairing Your Practice's Four "Broken Windows"
By Brian Chou, OD, FAAO

Eight Steps to Cut Costs and Increase Profits
By Laurie L. Sorrenson, OD, FAAO

Which is Better: One Career or Two?
By Cheryl G. Murphy, OD







Job Leads


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Ophthalmic / Optometric Technician

Derry, NH, 03038, US

August 20-27 

Posted by margery weinstein Tuesday, August 19, 2014 10:39:00 AM

New This Week

Strategic Planning: Start a Practice with the End in Mind

Gary Gerber, OD, Chief Dream Officer at The Power Practice, encourages ODs at the start of practice ownership to build their practice with the end of their optometric career in mind. "Have a vision of where you want to finish," he advises, "then engineer your practice day-to-day toward that goal." Begin by analyzing your market and constructing a detailed business plan.


Software Solutions/EHR

Patient EHR Portals: Strategies to Meet Mandated Patient Use Levels

By Scott A. Jens, OD, FAAO
Meaningful Use Stage 2 requires that patients use the secure patient portal that you provide. Here are strategies to meet usage goals (and avoid penalties) while increasing patient involvement in treatment plans.



Practice Management

Acquiring a Practice: Management Lessons Learned

By Ann Rea Miller, OD

In buying a practice, avoid the pitfalls that can dash your hopes and dreams. Here are key lessons learned in a recent acquisition.



Digital Strategy

Rebrand Your Online Presence: Kick-Start Growth in a Static Practice

img1By Josiah Young, OD, MS
Rebranding an outdated web site and increasing site visibility can energize an older practice. Whether you go DIY or seek design help, starting fresh pays off.






Special Report



2014 Optometric Business Innovators: Contact Lens Dispensing


Forward-thinking ODs provide fresh ideas that colleagues can apply. Profiled in our fourth annual Optometric Business Innovators report from Vision Monday and Review of Optometric Business are honorees in business management, optical and contact lens dispensing, digital media & marketing, the patient experience and influencers. This month: ODs who are innovative in contact lens dispensing. >>READ MORE>>


















ROB Fast Fact

Where is the Most Money Spent on Plano Sunwear?

img1The independent optical shop has fierce competition in the plano sunglasses market–and doesn’t seem to be faring well, findings from The Vision Council’s 2014 Plano Sunglass Sales report suggest. Some $1,491.8 million in plano sunglass sales were generated at “sunglass specialty” shops. By contrast, independent opticals generated $149.5 million in plano sunglass sales.


Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on seven steps you can implement in your practice to get patients to buy plano sunglasses from you.


In Brief

Jobson Optical Group and iMatrix Announce New Online Marketing Solutions for ECPs

iMatrix, an internet marketing solutions provider, and Jobson’s ECP Business Services Group have formed a partnership which will offer optometrists, ophthalmologists, opticians and their staffs a range of new internet marketing products and resources designed specifically for their practices.


Vestrum Health and First Insight Announce MaximEyes EHR Data Aggregation Integration

img1 First Insight Corporation, developer of MaximEyes cloud-based practice management and 2014 Certified EHR software, and Vestrum Health announced that MaximEyes EHR is now compatible with Vestrum Health’s EHR data aggregation technology platform.



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