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Reach for Excellence


By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD


Have the conversation with patients: Lens options to aid digital device usage

The greater use of digital devices gives us an opportunity to discuss with patients lens options that will improve their vision and protect their eyes. One such option is Transitions. >>READ MORE>>


This Week's Blog

Reduce Costly Lens Remakes
By Diane Palombi, OD,

Spectacle lens remakes are costly, as well as irritating to your patients. Following a few simple rules can greatly reduce remakes.

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New This Week

Managing Staff for Practice Profitability: 3 Experts, 3 Strategies

Three staffing experts show how to set goals, define tasks, and evaluate regularly to improve your practice’s financial performance. >>READ MORE>>



Practice Management

Three Rules to Make Your Practice Great

By Ken Krivacic, OD, MBA
Following three simple rules can take a company—or an OD practice--from good to great. >>READ MORE>>



Cataract Co-Management: Serve the Aging, Build Practice

img1By Tina McCarty, OD, FAAO
Providing pre- and post-op cataract care is a practice builder. Tips on how to communicate to patients that you provide such services.


Digital Strategy

How Effective is Your Practice Web Site? Calculate ROI.

By Nancy Rausman

Measure how well your practice web site puts patients into exam chairs. Then calculate if your site is making—or costing—you money.  >>READ MORE>>













ROB Fast Fact


How, Where and When Do Patients Use their Digital Devices?

You may be surprised at all the activities in your patients’ lives that are associated with digital device usage. In addition to more predictable use of these devices for work, reading and while traveling, many also say they use digital devices when waking up in the morning and during meal preparation, according to The Vision Council VisionWatch 2015 Digital Eye Strain Report. Forty-four percent of respondents say they use digital devices at work, 43 percent use these devices for recreational reading, and 32 percent use the devices when traveling. Thirty-eight percent use digital devices in the process of waking up in the morning, and 26 percent use digital devices during meal preparation.


Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on talking to patients about optimizing their vision and protecting their eye health when using digital devices.


In Brief

Alcon Offers Complimentary Cataract Patient Education Resources

Alcon has introduced complimentary Cataract Education Resource Materials intended to help you have meaningful conversations with your patients and enhance their comfort level with you and their upcoming procedure.


New AOAExcel-Endorsed Business Partner: Compliance Group, LLC

img1AOAExcel has announced a new endorsed business partner, Compliancy Group, LLC, which offers an industry-recognized compliance tracking solution, “The Guard.”


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