Jobson Professional Publications Group

Reach for Excellence


By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD


Take action to ensure patients buy plano sunwear from you

Your patients are buying plano sunglasses. The question is: Are they buying them from you? Here are seven steps you can implement in your practice to get patients to buy plano sunglasses from you.


This Week's Blog

A Patient Recall Strategy That Works
By Keshav Bhat, OD

Using our electronic records system, we ran a report to see how many current patients we have not seen back in the last three years. It was an eye-opening exercise, and we wanted to do something about it.

Recent Blogs

Address Medical Eyecare Issues with Spectacle Lenses
By Peter G. Shaw-McMinn, OD

Repairing Your Practice's Four "Broken Windows"
By Brian Chou, OD, FAAO

Eight Steps to Cut Costs and Increase Profits
By Laurie L. Sorrenson, OD, FAAO







Job Leads


Sales Professional

Holbrook, NY, 11741, US


Ophthalmic / Optometric Technician

Woodbury, NJ, 08096, US


Ophthalmic / Optometric Technician

Troy, MI, 48084, US


Ophthalmic / Optometric Technician

Northampton, MA, ,


Ophthalmic / Optometric Technician

Sacramento, CA, 95817, US

August 27-Sept.3 

Posted by margery weinstein Tuesday, August 26, 2014 10:36:00 AM

New This Week

Choosing the Right Contractor

Barbara Wright and Patti Lynn Sharp of Barbara Wright Design advise that choosing the right contractor is critical in an office build-out or renovation. Select a commercial contractor with commercial contacts, insist on a detailed bid, and use your designer as your advocate in ensuring that everything is done on time and as contracted.


Staff Management

Increasing Commitment: Four Keys to Retaining Valued Employees

By Melanie J. Denton, OD, FAAO
and Paul Johnson, MBA, PhD
Retaining and developing valued employees is critical to delivering superior care--while losing employees and having to rehire and retrain is costly. Four steps to building the commitment level that ensures employee retention. 



Health Care Reform

Implications of Health Care Reform--for Independent ODs

By ROB Editors

Vision Source recently commissioned ROB to create the “Navigation Guide to Health Care Reform for Independent Optometrists.” Included in the report are strategy imperatives and action plans for independent optometrists. The focus of this first of three articles from the report: adopting EHR and Meaningful Use.  >>READ MORE>>


Doctor-Patient Relations

Build a Pediatric Practice by Stressing Preventative Care

img1By Mary E. Boname, OD, MS, FAAO
Providing pediatric care leads to caring for entire families--and friends of families. Emphasizing prevention of eye disease and conditions brings it home to parents.







ROB Fast Fact

Geography Pays Off: Where Do Optometrists Make the Most Money?

img1ODs in the Northeast have nothing to complain about money-wise, findings from Jobson Optical Research’s 2014 ECP Compensation Study suggest. The average salary for all optometrists who reported receiving a salary was highest in the Northeast region at $118,003 and lowest in the Midwest at $96,380. The South came in at $114,859 and the West at $104,952.


Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on how best to research and balance optometric salary with regional cost-of-living.


In Brief

Frames Data and FlexScanMD Announce "Immediate Data Access" Integration

Frames Data announced that FlexScanMD, an inventory software by Kestrel Software, is now compatible with Frames Data IDA (Immediate Data Access). This integration will allow users of FlexScanMD, who also subscribe to the Frames Data service, to access a database of frames over the internet to populate their product inventory.


CooperVision to Launch E-Commerce Service for Contact Lens Ordering

img1 CooperVision is unveiling an e-commerce service designed to help independent eyecare practitioners build their contact lens business and provide patients with an online method of purchasing their lenses from the ECP’s practice.



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