Jobson Professional Publications Group

Reach for Excellence


By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD


Learn why your patients make purchases & how to get them to purchase from you

Your patients have many options and venues for purchasing eyewear. Make it more likely they purchase eyewear from you. >>READ MORE>>




This Week's Blog

ROB Vlog: Start Early in Encouraging Patients to Spend Benefits

By Agustin Gonzalez, OD, FAAO, ABCMO

Avoid the end-of-year rush to use vision benefits. Encourage patients to come in now for their eye exam and eyewear needs. >>READ MORE>>


Job Leads


Patient Service Representative - Part Time

Southern Pines, NC, 28387, US


Ophthalmic Assistant - Certified (COA)

Southport, NC, 28461, US


Ophthalmic Technician

Sacramento, CA, 95815, US


Ophthalmic Technician

Minneapolis, MN, 55421, US


Medical Billing Specialist

Olympia, WA, 98506, US

Oct. 19-26 

Posted by margery weinstein Tuesday, October 18, 2016 10:11:00 AM

New This Week

Discuss Eyewear in Fashion Terms

Bridgitte Shen Lee, OD, talks to patients about their "eyewear wardrobe." Multiple pairs of eyewear and contact lenses should be thought of just as multiple fashion items and accessories are needed to meet lifestyle needs and fully express a personal style. >>READ MORE>>


Practice Management

New Practice Model: VT-Based, No Optical

By Miki Lyn D'Angelo, OD

Two young ODs looked at a start-up in a saturated market and chose a new practice model: VT-based, no optical. They kept costs low while developing local connections to gradually build up referrals.


Staff Management

Fund Your Staff's Optical Education

By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO

Build your staff's skills by sponsoring their optical education. The expertise they gain enhances the care you provide and yields practice stability. >>READ MORE>


EHR/Software Solutions

Three Ways to Enhance Patient Care with EHR Software

By Ian Lane, OD


A cloud-based EHR system can streamline office workflow, save patients time, and enhance care. Learn how to optimize multiple practice benefits with your EHR.  >>READ MORE>>










ROB Fast Fact


Market Opportunity: Prevail Over Online Competitors

Some of your patients are more likely to purchase eyewear online than others, says The Vision Council VisionWatch 2015 Internet Influence Report. The groups more likely to use the internet for different functions when shopping for their last pair of eyewear are also the groups more likely to directly purchase eyewear online. In particular, women, younger Americans, Americans with relatively high incomes and Americans who use the internet when shopping for general retail goods all are more likely than other groups to have directly purchased eyewear online within the past six months.


Click HERE for guidance on how to best present eyewear online to your patients from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.


In Brief

New Digital Vision Screener to Improve Patient Flow

Stereo Optical has introduced Optec Plus, an all-in-one digital vision screener designed to enable quick, thorough and repeatable results in the pre-test room, saving time in the exam lane and improving patient flow. 


Oakley Debuts Smart Eyewear for Sports Training

Luxottica and Intel have developed a smart eyewear called Radar Pace, which features a real-time voice activated coaching system. >>READ MORE>>








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