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Reach for Excellence


By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD


Market effectively to patients while they are inside your office

People do not like to think they are influenced very much by marketing materials, but 70 percent of buying decisions are made after the consumer gets to the “store” and sees the internal marketing. As you go through your practice, put yourself in the position of a patient. How well does your internal marketing guide patients to buying decisions?


This Week's Blog

Financial Management: How Much Should You Delegate?
By Diane Palombi, OD,

A major decision that needs to be made is whether to delegate your financial responsibilities. If you do delegate, then you need to decide to whom and how much. If you are forced to use an employee, be very careful. You are giving someone a lot of power.

Recent Blogs


Job Leads


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Cottage Grove, MN, 55016, US

Sept. 10-17 

Posted by margery weinstein Tuesday, September 09, 2014 10:44:00 AM

New This Week

Finding the Right Fit: The New Associate OD

Justin Bazan, OD, owner of Park Slope Eye, and Jessi Lee, OD, who recently joined the practice as an associate, candidly discuss the process of joining forces. From the owner’s viewpoint, a new associate should provide complementary expertise that broadens the services the practice provides. From the new associate’s viewpoint, finding a supportive environment where one can meet career objectives over time is key.


Software Solutions/EHR

EHR: Streamline Staff Work Flow, Improve Patient Care

By Michelle Cooper, OD
Electronic health records systems can eliminate duplications and streamline the daily routines of your staff—letting you concentrate on improving patient care.



Staff Management

Staff Education: CE Pays Off

By Kenneth Sakazaki, OD

Investing in continuing education for office staff pays off in improved service to patients and an enhanced practice brand. Incentivize your staff by providing education stipends.  >>READ MORE>>


Health Care Reform & Managed Care

Major Implications of Health Care Reform--For Independent ODs: Seizing Opportunities to Expand Services

img1By ROB Editors
This article is drawn from a report, commissioned by Vision Source and created by ROB editors, on important trends in US health care delivery. Included are strategy imperatives and action plans for independent ODs, like seizing opportunities in serving diabetic and glaucoma patients. Download the in-depth report.







ROB Fast Fact

What Helps the Most in Selling Children's Eyewear?

img1Point-of-sale materials may be more valuable than you think, findings from Jobson Optical Research’s Selling Eyewear To Children  report suggest. Thirty-four percent of respondents said point-of-purchase materials help the most in selling children’s eyewear, tied with promotions, also at 34 percent.


Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on how best to market children's eyewear in your office using point-of-sale materials.


In Brief

Alcon Launches National Media Campaign: AIR OPTIX COLORS

Alcon announced a major national television, online and print media campaign in support of AIR OPTIX COLORS prescription contact lenses, the first color contact lens in the US to encapsulate Alcon’s 3-in-1 Color Technology in a silicone hydrogel lens.


September is Sports Eye Safety and Injury Prevention Month

img1 Health organizations throughout the US are recognizing September as “Sports Eye Safety Awareness Month” and “Sports Eye Injury Prevention Awareness Month.”



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