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Reach for Excellence


By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD


Increase sales of children's eyewear

How profitable is the children’s vision portion of your practice? If you want to grow your average children’s per patient revenue, then you need to measure to manage. >>READ MORE>>



This Week's Blog

ODs: Protect Your Greatest Asset--Your Health

By Brian Chou, OD, FAAO

You've learned to identify risk factors that threaten your patients' sight and overall health, but, in the meantime, what are you doing to safeguard your own well-being? >>READ MORE>>


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Posted by margery weinstein Tuesday, June 28, 2016 10:26:00 AM

New This Week

Guide the Blue Light Discussion

Howard Purcell, OD, FAAO, Dipl., senior vice-president, customer development, Essilor of America, Inc., advises ODs to talk to patients about the harmful effects of blue light, and then guide them to lenses with blue light protection. Use simple terms that patients understand, and underscore the eye health benefits of adding a clear lens that doesn't cost extra. >>READ MORE>>


Medical Eyecare

Create a Protocol to Build a Dry Eye Practice

By Scott Huffer, OD

Develop a protocol for staff to follow in pre-testing patients for dry eye that leads up to your evaluation. Capture a fast-growing opportunity to help your patients. >>READ MORE>


Staff Management

Delegate to Improve Care & Drive Revenues

By Chad Fleming, OD, FAAO


First and foremost, the OD must provide patient care, the driver of practice revenue. Free up valuable doctor time and improve office processes by handing off tasks that staff can be taught to handle.      >>READ MORE>>


Choose the Right EHR System to Grow Your Practice

By Dave Anderson, OD


Select the right EHR system to boost efficiency and ease staff burdens. Here are criteria to select wisely, calculate gains and measure ROI. 












ROB Fast Fact


Market Opportunity: Grow Your Children's Eyeglass Frame Average Sale Per-Patient

You have the opportunity to grow your children’s eyeglass frame average sale per-patient, findings from Jobson Optical Research’s 2016 Children’s Eyewear MarketPulse survey suggest. Some 50.7 percent of respondents reported that their average children’s eyeglass frame sale per-patient remained the same in 2015 compared to five years ago, while 44.4 percent said it increased. Some 4.9 percent said it decreased.


Click HERE to read more on growing your children's eyewear sales, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.


In Brief

CLX Now Integrates with Compulink

CLX, a contact lens ordering, managing and marketing system, has completed a system integration with Compulink, an optometry practice management software.  >>READ MORE>>


Bausch + Lomb Introduces PreserVision AREDS2 Formula + Multivitamin

Bausch + Lomb announced the introduction of PreserVision AREDS 2 Formula + Multivitamin. PreserVision combines the AREDS2 study formula with other vitamins and minerals typically found in daily multivitamins. >>READ MORE>>


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