Tuesday, March 11, 2014 11:33:00 AM
New This Week
At the 2014 International Consumer Electronics Show in Las Vegas, Jobson editor Andrew Karp previewed a host of high-tech optical devices. Whether or not these exciting and fun new products will be sold in optical shops, he advises ODs and staff to be conversant with this technology and to provide patients with guidance about new options and changing visual needs.
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By Brett M. Paepke, OD
Meeting Stage 2 Meaningful Use requirements requires changes to your practice operations. Take it step by step.
By Matthew Alpert, OD
Google Glass with prescription lenses gives ODs a chance to move into the cutting edge of technology with their patients.
By Gordon G. Wong, OD
Unique areas in your office can aid practice branding and offer patients a memorable experience--one they are likely to tell friends and family about.
ROB Fast Fact
Your second-pair sales efforts may need a reboot, according to findings from Jobson Optical Research’s 2013 Eyewear and Eye Care Consumer Patterns Insights survey. For the third year in a row, 82 percent of respondents said they bought just one pair the last time they purchased eyeglasses. The percentage purchasing two or more pairs has also held steady–at 18 percent–for the last three years.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on increasing second-pair sales by giving patients financing options.
Since its arrival at the International Space Station (ISS) on June 15, 2013, Heidelberg Engineering’s Spectralis OCT device is being used regularly for eye examinations of ISS crew members.
Recognizing that language barriers can often pose a challenge when dispensing eyewear or talking about the latest lens technologies, Transitions Optical has introduced a bilingual pocket card to overview the benefits and features of the latest option in everyday adaptive eyewear, Transitions Signature lenses.