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Reach for Excellence


By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD


Provide eyewear for action sport enthusiast patients

Start thinking about action sports sunwear in your practice. Talk to your lab reps about what products would be best for each type of event. Create a protocol for each sporting activity identifying what is needed and checking to see that you have it available in enough different styles to make it interesting for patients.


This Week's Blog

Health Fair = Healthy Business
By Keshav Bhat, OD

There is nothing that excites me like a good community health fair. Here are a few things I've learned a few things by participating in community health fairs.

Recent Blogs

Setting Goals for Your Future: Achieve Your Optometric Visions
By Peter Shaw-McMinn, OD

Examining Kids: Determine Your Comfort Level
By Diane Palombi, OD

Destroying Eight Myths in Optometry
By Brian Chou, OD, FAAO














Job Leads



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Lexington, KY, , US



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Oct. 15-22 

Posted by margery weinstein Tuesday, October 14, 2014 10:24:00 AM

New This Week

Patient Portals: Increase Patient Engagement

Scott A. Jens, OD, FAAO, CEO of RevolutionEHR, advises ODs to encourage patients to use EHR portals to communicate their issues and to be more engaged in their treatment plans. When utilized, patient portals streamline office visits and raise the levels of communication and care.


Ophthalmic Lenses

Optical Sales Booster: Talk Benefits, Not Features

By Thuy-Lan Nguyen, OD
When shopping, consumers value the benefits of products over their features. Show patients how the eyewear you offer can improve their lives.



Health Care Reform Report

Opportunities for Independent ODs Under Health Care Reform

By ROB Editors

This is the third article drawn from a comprehensive report on trends in health care delivery and growth opportunities for independent optometrists.

>>READ MORE and DOWNLOAD the full report>>



Five Ways to Minimize Tax Liability

img1By Adam Cmejla, CMFC
Keep more money in your pocket by applying five simple strategies that reduce your tax liability.







Special Report



2014 Optometric Business Innovators: Digital Media and Marketing


Forward-thinking ODs provide fresh ideas that colleagues can use. This month, we honor ODs who are innovative in digital media and marketing, selected from our fourth annual Optometric Business Innovators report from Vision Monday and Review of Optometric Business.  >>READ MORE>>

















ROB Fast Fact


Where Do Patients Purchase Action Sport Sunwear?

img1Patients are still not turning to their local independent ECP for action sport sunwear, findings from The Vision Council’s 2014 Action Sports Report suggest. “Action sports” includes water sports, mountain sports, extreme sports like ATV riding and road sports like moto cross. Chain sporting goods retailers were the most common locations that action sports sunglass purchasers visited when making their sunglass purchase (24.2 percent).


Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on offering sunwear for your action sport enthusiast patients.


In Brief

Essilor Expands National Advertising Campaign for Varilux

Essilor of America is educating consumers on the benefits of Varilux progressive lenses through the expansion of a national advertising campaign and the launch of a new web site. >>READ MORE>>


Eyecessorize Creates Eyewear-Themed Videos for Consumers

img1 The Vision Council’s Eyecessorize campaign recently finished a multimedia series with its spokesperson and style expert Jenn Falik, crafting three eyewear-themed videos geared toward consumers. The videos--which showcase product from 15 members of the Eyewear and Accessories and Sunglass and Reader Divisions--were promoted on, and the campaign’s social media outlets. <<READ MORE>>


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