Jobson Professional Publications Group

Reach for Excellence


By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD


Use high-tech instrumentation to educate contact lens patients

One of the things that commonly shows up in patient surveys is that they want a high tech exam. An easy change is adding video to your slit lamp. Incorporating video into the exam room gives you a higher tech exam. There is nothing more powerful to the patient than to see their own eye.


This Week's Blog

Who Needs Eye Doctors When You Can Do It Yourself!
By Brian Chou, OD, FAAO

The do-it-yourself movement is seeping into eyecare. The flaw in this DIY mindset is that  is that patients do not always know what is best for them. It is our fiduciary responsibility to let them know what they need because we are in a position of superior clinical experience and knowledge. >>READ MORE>>

Recent Blogs

Health Fair = Healthy Business
By Keshav Bhat, OD

Setting Goals for Your Future: Achieve Your Optometric Visions
By Peter Shaw-McMinn, OD

Examining Kids: Determine Your Comfort Level
By Diane Palombi, OD















Job Leads


General Staff, Ophthalmic / Optometric Technician

Huntington Beach, CA, ,


Ophthalmic / Optometric Technician

Rancho Mirage, CA, ,


Any, NY, , US


General Staff

Southern Pines, NC, 28387, US

Oct. 22-29 

Posted by margery weinstein Tuesday, October 21, 2014 10:32:00 AM

New This Week

Managing Multiple Locations

Ryan Powell, OD, owner of Insight Eyecare Specialties of Kansas City, Mo., describes the process of building and managing an eight-location, 10-doctor network of practices. Under his business model, each location operates as a separate practice supported by centralized back-office staff. Adding practices provides more resources that allow for superior staffing, upgraded instrumentation and enhanced benefits for all employees. >>READ MORE>>


Ophthalmic Lenses

Talk Performance in Presenting AR

By Robert Bass, OD, FAAO
Implement a strategy with staff to meet patient needs and increase your penetration of anti-reflective treatments. The key: Ask questions on lifestyle and educate on benefits. >>READ MORE>>


Medical Eyecare

Getting on Track with the Medical Model:
It Begins with Benchmarking

By Jerry Godwin, MBA

Most practices derive less than 20 percent of revenues from medical model optometry—a percentage that can be doubled. The first step toward growth: Measure your starting point.



Managed Care

Vision Insurance: Work With the Plans That Are Profitable

img1By April L. Jasper, OD, FAAO
Working with insurance plans that are profitable for the practice is a key to practice survival. Carefully analyze plans--and stop working with plans that cost you money.







ROB Fast Fact


How Long Do Contact Lens Patients Keep Their Lenses In?

img1ODs may have an opportunity to improve their contact lens patients’ eye comfort, findings from Jobson Optical Research’s 2013 Contact Lens Insight Survey suggest. Some 53.6 percent of respondents wear their contact lenses all day, but always remove them before going to sleep. Just about one-quarter (24.9 percent) of respondents wear their contact lenses at least occasionally while sleeping.


Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on using high-tech instrumentation to show patients the impact of their contact lens wear and care.


In Brief

Consultant Gary Morgan, OD, Joins IDOC

IDOC announced that Gary Morgan, OD, a well-known independent optometrist from the Phoenix area, is joining its team as a consultant. Dr. Morgan will provide IDOC with support and expertise in a number of areas. >>READ MORE>>


ABB OPTICAL GROUP Awards ABB Cares Grants to 10 Non-Profits

img1 ABB OPTICAL GROUP announced that 10 non-profit organizations have each won $1,000 in the optical product distributor’s inaugural grants program, ABB Cares. <<READ MORE>>


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