Jobson Professional Publications Group

Reach for Excellence


By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD


Understand & serve your patients' preferences for color in the optical

Your patients have proven preferences and aversions to certain colors. Select colors for your optical inventory that appeal to the largest swath of patients, and train your opticians to understand and work with these color preferences. >>READ MORE>>


This Week's Blog

Six Practice Improvements for 2016

By Maria Sampalis, OD

The end of the year is a perfect time to assess your strengths and weaknesses, and develop an action plan to improve for the new year. Here are six improvements to think about making for 2016. >>READ MORE>>


Recent Blogs

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New This Week

Your Practice Mission Statement:
3 ODs Live It & Breathe It


A mission statement can help your practice deliver great care and financial success—but only if you live it and breathe it. Gary Gerber, OD; Mary E. Boname, OD, MS, FAAO; and Matthew Alpert, OD, share the words that steer their careers. >>READ MORE>>


Staff Management

Seven Key Steps to Hire & Develop the Right Associate

By Chad Fleming, OD, FAAO


Hiring a new associate OD can fulfill your growth plan. Follow a seven-step process for effective selection, hiring and mentoring on the job. >>READ MORE>


Diagnostic Instrumentation

Time Savings = Increased Revenues with Autorefraction with Wavefront Technology

By Ian Benjamin Gaddie, OD

A time analysis of an automated refraction system with wavefront-optimized refraction shows how saving four minutes per exam adds $192,000 in revenues per year. >>READ MORE>>



Five Things Your EHR Should Do For You

By Michelle Cooper, OD

New systems of electronic health records can boost your office's efficiency and productivity. Before purchasing an EHR system, follow a checklist of five critical tasks that it should do for you. >>READ MORE>>











ROB Fast Fact


Market Opportunity Analysis: Use Colors to Appeal to Teen Shoppers

Colors and an adult look are the two most important factors to teen shoppers, age 14-17, of eyewear, according to Jobson Optical Research’s 2015 Selling Eyewear to Children report. Some 70.2 percent of respondents, ECPs at independent and chain optical locations, say colors are “very important” to teen shoppers, and 69.2 percent say having designs very similar to an adult frame is very important to teens. A wide variety of shape (64.7 percent), brand name (62.3 percent) and good warranty policy (61.6 percent) also were judged by ECPs as very important to teens.


Click HERE to read more on offering products that appeal to your patients' sense of color from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.


In Brief

AOAExcel & Bank of America Offer Customized Financial Lending for AOA Members


AOAExcel, a member benefit of the American Optometric Association (AOA) that offers products and services to help optometrists manage the business side of optometry, has recently partnered with Bank of America Practice Solutions (BAPS) to offer financing solutions for ODs. >>READ MORE>>


SynergEyes Study Reveals Top Toric-Wearing Challenges


SynergEyes, Inc., a provider hybrid contact lens technology and contact lenses, has gleaned insight into the true toric-patient experience through two recent studies: a national study of 400 toric wearers, and a clinical study of the four leading toric brands. The study reveals the challenges astigmatic patients experience with toric lenses, and their ongoing quest to find more satisfactory vision correction options. <<READ MORE>>




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