Jobson Professional Publications Group

Reach for Excellence


By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD


Capture more sunwear sales,
in-office and online


Will sunglasses be purchased from our practice or somewhere else? To answer that question, we need to make sure there is a plan to keep the sunglass sales in-house. Here are the five questions to ask to see if you have the right plan in place.

This Week's Blog


Blue Light: Have the Conversation with Your Patients
By Cheryl G. Murphy, OD

Research shows that blue-violet light emitting from tablets, smartphones, light bulbs and other sources can be harmful to our eyes, but how do we bring this up to our patients? Many people don’t want to believe that their cool, new gadgets could be causing their eyes any problems. I soon learned to bring up the subject delicately and with tact so they’d be less likely to tune out my advice completely.



Recent Blogs

We're Family: But Is She a Good Employee?
By Diane Palombi, OD

Does Your Listening Show That You Care?
By Maria Sampalis, OD

Delegate: Manage an Office to Run Without You
By Brian Chou, OD, FAAO









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April 16-23 

Posted by margery weinstein Tuesday, April 15, 2014 11:00:00 AM

New This Week

Meaningful Use: Implement Stages 1-3

Scott A. Jens, OD, FAAO, CEO of Revolution EHR, encourages ODs to embrace implementation of Meaningful Use Stages 1-3, as each stage offers an improved patient experience. Dr. Jens notes that Stage 1 focuses on data collection, while Stage 2 centers on advancing clinical processes, and Stage 3 concentrates on improving patient engagement. Dr. Jens says his practice is already implementing many components of Stage 2, including making a secure online patient portal available, and having his staff educate patients on accessing and optimizing it. 


Medical Eyecare

Dry Eye Patients: Serve a Growing Population

By Craig Tisch, OD,
and Dori Wolf, OD
Comprehensive dry eye services are a must with our aging population. Ready your practice to serve the increasing numbers of dry eye patients, and take advantage of a practice-building opportunity. >>READ MORE>>


Practice Management

5 Major Practice Liability Areas--and What to Do About Them

By Pamela Miller, OD, FAAO, JD, DPNAP

There are areas of liability to your practice that you may be overlooking. Here's how to protect yourself and your practice from legal liability in five major areas.


Contact Lens Profitability

The Future of Contact Lens Profitability

img1By Thomas F. Steiner
Many ODs perceive contact lenses as a low-priced, low-margin commodity, but they overlook the real valued asset: the contact lens patient over the long-term.









ROB Fast Fact

What Eyewear Will Consumers Buy with Online Help?

img1Recent eyewear buyers with ready access to the internet are most apt to purchase plano sunglasses directly online at some point in the future. In fact, up to an additional 5 to 6.5 million pairs of plano sunglasses could be sold online annually in the near future, according to The Vision Council VisionWatch 2013 Internet Influence Report. A slightly smaller number of recent eyewear consumers with ready access to the internet seem likely to purchase Rx eyeglasses or Rx contact lenses online at some point in the future.


Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on making it easy for your patients to browse your optical dispensary online.

In Brief

IDOC Launches New Online Education for ODs

IDOC announced a new comprehensive online education program for optometrists and their staff, available at special pricing exclusively for IDOC members. This collection of online optometric education materials, which includes a thorough resource library, as well as podcast lessons, was developed by Scot Morris, OD, FAAO, operating partner of Morris Education and Consulting Associates. Dr. Morris is an international speaker and author known for his expertise in the areas of practice management, technology and ocular surface disease.


ZEISS Introduces PureCoat PLUS AR

img1ZEISS unveiled its new PureCoat PLUS anti-reflective treatment at Vision Expo East. PureCoat PLUS builds on the company’s original PureCoat AR with improved hydrophobic performance and durability. ZEISS says its PureCoat PLUS is one of the clearest AR treatments available, with residual reflectance below 1 percent. It is also up to 50 percent more scratch-resistant than many available AR treatments, helping the lenses retain their clarity and their like-new appearance.




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