Monday, November 24, 2014 11:06:00 AM
New This Week
Peter H. Kehoe, OD, FAAO, of Kehoe Eye Care in Galesburg, Ill., advises ODs to ask about a patient’s passions in lifestyle activities--then take 30-90 seconds to prescribe and describe brand-specific products to meet their active needs. Make sure your patient gets the best. >>READ MORE>>
By Gary Gerber, OD, and Steve Sunder, Director of Sales, Uprise
EHR systems can simplify the critical task of measuring practice performance in order to improve it. >>READ MORE>>
By Thuy-Lan Nguyen, OD
Differentiate your practice—and create patient referrals and revenue streams—by specializing in sports vision services and eyewear.
By April L. Jasper, OD, FAAO
Confirming insurance information prior to the exam eliminates bottlenecks and promotes good workflow—a key to profitability. >>READ MORE>>
ROB Fast Fact
Complete new eyewear may be a hard sell, findings from The Vision Council’s September 2014 Consumer Barometer report suggest. Just 9.4 percent of respondents say they are “extremely likely” to buy a complete new pair of prescription eyewear in the next six months; 15.4 percent say they are “very likely” to buy complete Rx eyewear, while 23.1 percent say they “might or might not” make such a purchase. Twenty-five percent say they will “probably not” make a purchase of complete new Rx eyewear, and 27.1 percent say they will “definitely not.”
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on educating patients about the benefits of new prescription eyewear.
Alcon has launched a web-based Guide to Clinical Contact Lens Management for contact lens practitioners. The guide is available on myalcon.com and provides a compact summary of signs, symptoms and management options of a broad range of anterior segment and contact lens-related conditions.
Rudy Project and Shamir, have introduced Shamir Duo, a patent-pending Freeform bifocal design, in Rudy Project’s proprietary ImpactX material. <<READ MORE>>