Jobson Professional Publications Group

Reach for Excellence


By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD


Improve your case presentations to patients

Some 50-75 percent of people, given the best case presentation, could be convinced to get new prescription glasses in the next six months.The key is the case presentation.



This Week's Blog

Why is It Hard to Admit--and Learn From--Mistakes?
By Brian Chou, OD, FAAO

Are you able to admit clinical mistakes--and learn from them? >>READ MORE>>


Recent Blogs

Adding an Associate: 26 Advantages
By Peter G. Shaw-McMinn, OD

Job Leads


Ophthalmic / Optometric Technician

Rancho Mirage, CA, ,


Eye Care Administrator

Rancho Mirage, CA, , US


Vienna, WV, , US


General Staff, Ophthalmic / Optometric Technician

Huntington Beach, CA, ,



Henderson, NV, 89052, US

May 20-27 

Posted by margery weinstein Tuesday, May 19, 2015 11:01:00 AM

New This Week

Create & Execute a Plan for Practice Change

With Mike Rothschild, OD, Leadership OD

Changing the way your practice works requires vision from the OD-owner and buy-in from staff members. A leadership expert tells how to create and work a plan to make it happen.  >>READ MORE>>


Practice Management

Optimize Revenue in the New Managed Care World

By Thomas F. Steiner
Fees are increasingly limited as managed care grows, but wisely managing your product mix can ensure practice profitability.




Make Protective Sports Eyewear a Practice Differentiator

img1By Yoongie Min, OD
Set your practice apart by offering premium protective sports eyewear—and talking to patients and families about it. 


Optical Staff Education

Increase Capture Rates with ABO-Certified Opticians

By Mindi Lewis, MA, ABOC, FNAO

Increase your capture rate by staffing your practice with ABO-certified opticians. Investing in staff expertise pays off.  >>READ MORE>>













ROB Fast Fact


How Likely Are Consumers to Buy Prescription Eyewear

Challenges remain in educating patients about the benefits of a new pair of prescription eyewear, findings from The Vision Council’s March 2015 Consumer Barometer suggest. Just 15.5 percent of respondents say they are “very likely” to get new prescription glasses in the next six months, and just 9.4 percent say they are “extremely likely” to do so. Some 23.3 percent say they “might or might not,” while 25.4 percent say “probably not” to the prospect of purchasing new prescription eyewear in the next six months. Some 26.3 percent say “definitely not” to the question of new prescription glasses in the next six months.



Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on how to increase your prescription eyewear capture rate.


In Brief

New Pediatric Photo-Screening App Helps Detect Amblyopia Risk

Gobiquity Mobile Health has designed and developed GoCheck Kids, a pediatric photoscreening application for smartphones. The app, which is available to health care professionals, uses a cloud-based HIPAA-compliant platform that screens a child’s eyes for risk factors that could lead to vision loss.  >>READ MORE>>


Registration Open for VOSH/International Annual Meeting

img1Registration has opened for the VOSH/International Annual Meeting scheduled to take place Oct. 9 and 10 in New Orleans at the Marriott Renaissance Arts Hotel. This year’s meeting will be taking place during the American Academy of Optometry meeting.<<READ MORE>>


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