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Reach for Excellence

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By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD

 

Educate patients: progressives versus drug store reading glasses
 

Your patients want to buy from you. That’s why they come to you. The core question is: Are you helping them? Are you giving your patients reasons to buy from you rather than purchase goods somewhere else? A great place to start is with OTC Readers.
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Publications

This Week's Blog

Unilateral Pricing Puts Control of the Patient Back in the Hands of the Doctor
By Harry N. Snyder, OD, FAAO

The recent adoption of the unilateral pricing policy (UPP) by contact lens manufacturers is a bold move that I applaud as a contact lens specialist because it puts the control of the patient back in the hands of the doctor.
>>READ MORE>>

Recent Blogs

A Patient Recall Strategy That Works
By Keshav Bhat, OD

Address Medical Eyecare Issues with Spectacle Lenses
By Peter G. Shaw-McMinn, OD

Repairing Your Practice's Four "Broken Windows"
By Brian Chou, OD, FAAO

 



 

 
 

 

 

 

 
 

Job Leads

09-02-2014

Ophthalmic / Optometric Technician

McKinney, TX, , US

09-02-2014

Optician

Los Angeles, CA, 90027, US

09-02-2014

Ophthalmic / Optometric Technician

Middletown, NY, 10941, US

09-02-2014

Ophthalmic / Optometric Technician

Shawnee, KS, ,

Sept. 3-10 

Posted by margery weinstein Tuesday, September 02, 2014 10:21:00 AM

New This Week


2014 AOA ASCO Eye Care Workforce Study

Randolph Brooks, OD, FAAO, presents topline findings from the 2014 AOA ASCO Eye Care Workforce Study. Key points: There is an adequate supply of optometrists to meet the growing need for eyecare. In fact, ODs, on average, report a 32 percent excess capacity and say they could see an additional 19.8 patients each week.
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Contact Lenses

Daily Disposable & Monthly Replacement CLs: Ease of Routine Means Successful Wear


By Tonyatta Hairston, OD
Daily disposable and monthly replacement contact lenses offer patients an easy wear and lens care regimen--promoting greater compliance and successful lens wear.

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Finance

Alternative Minimum Tax: Investing in Your Practice May Reduce Your Tax Bill

By Adam Cmejla, CMFC

Understanding the alternative minimum tax can save you money. In fact, investing in your practice may reduce your tax load.  >>READ MORE>>

 

Community Involvement

Practice Philanthropies: Enhance Connection to Your Community

img1By David I. Geffen, OD
Supporting philanthropies is a great way for your practice to give back, and it connects you to your patients and the community.

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ROB Fast Fact

How Much Do US Consumers Spend on Over-the-Counter Reading Glasses?

img1You have the opportunity to sell more progressive eyeglasses, findings from The Vision Council VisionWatch 2014 OTC Readers Sales report suggest. In the 12 months ended June 2014, sales of over-the-counter readers generated $419.4 million in sales from purchases by US consumers 55 and older. Some $302.6 million in OTC reader sales were generated from consumers ages 45-54.

 

 

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on how best to ensure patients purchase progressive eyewear from you, rather than drugstore reading glasses.

 

In Brief

Vision West & OBS to Offer ICD-10 Training and Compliance Resources

Eyecare business group Vision West has announced a partnership with health care compliance and EMR management consultants Optometric Business Solutions (OBS) to offer resources and training to its members.
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Alden Expands NovaKone Distribution

img1 Alden Optical announced that it has named ABB OPTICAL GROUP as an authorized distributor of NovaKone, the company’s soft lens for the correction of vision in patients with keratoconus.
<<READ MORE>>

 

 

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