Jobson Professional Publications Group

Reach for Excellence


By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD


Improve the management of your contact lens practice

Here are 20 contact lens best practice ideas to get you started thinking about which one will have the greatest impact on your practice.

This Week's Blog


Optician Management:
Track and Measure Consistently

By Laurie L. Sorrenson, OD

Your opticians are a key part of the patient experience--and a key part of your bottom line. It is your opticians who will reinforce your prescriptions and recommendations, and make the sale. Given the importance of these staff members, I don't leave their performance to chance. I've learned over the years the value of close, consistent management.





Job Leads



Lancaster, MA, , USA


Eye Care Product Development, General Staff, Optician

Nipomo, CA, 93444, USA



Toronto, ON, , Canada



Rochester, NH, 03867, USA

April 23-30 

Posted by margery weinstein Tuesday, April 22, 2014 11:32:00 AM

New This Week

Eye2 Zone: Trying Out Google Glass, Showcasing Electronic Eyewear

Jobson Editor Andrew Karp highlights a host of innovations in electronic eyewear  displayed at the Eye2 Zone at Vision Expo East. Kevin Wheat, OD, discusses the present uses and future potential of Google Glass, and he provides an informative orientation session to first-time Glass wearer Margery Weinstein, ROB Managing Editor. John Bonizio, owner of Metro Optics, explains why he enthusiastically showcases electronic eyewear in his four optical stores in New York City.


Software Solutions/EHR

Use EHR as an Effective Patient Education Tool

By Duane Wires, OD
A key goal of health care reform is to improve patient outcomes, and getting patients engaged in their treatment plans is a critical component in that process. Your EHR system can help you achieve that--if you learn to optimize it.  >>READ MORE>>


Ophthalmic Lenses

Custom Marketing Tool: Transitions Online Marketing (TOM) Tool

By Chad Waggoner, OD, and Kimberly Manthe, ABO

The Transitions Online Marketing (TOM) tool can help you create customized marketing materials online that reinforce your practice brand and effectively reach patients.



Patient Financing: Communicate the Message, Facilitate the Purchase

img1By Gina M. Wesley, OD, MS, FAAO
Providing patients with financing options is a welcome service that can boost revenues. A provider rep can help to train your staff to make effective presentations. 








ROB Fast Fact

How Long Have Your Patients Been Wearing the Same CL Brand?

img1Many of your contact lens patients may need an update on their brand of contact lenses. Some 44.5 percent of respondents to Jobson Optical Research’s 2013 Contact Lens Wearers Insight Survey say the contact lens brand they are currently wearing is the brand they have always worn regularly, while 36.8 percent say they used to wear another brand regularly, but then switched to the brand they currently wear.


Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on educating patients on the latest contact lens technologies.

In Brief

CooperVision WebSystem3 Launch: Eye Care Prime Premier Digital Marketing

Eye Care Prime Premier, introduced by CooperVision through its subsidiary WebSystem3, offers digital marketing services to eyecare practices throughout the US. Eye Care Prime Premier provides each practice with a personal marketing consultant who will develop a customized integrated marketing approach to assist with acquiring, retaining and engaging patients.


EyeCarePro Announces Sponsorship of CE-Israel Optometry

img1Known for its online marketing services and virtual conferences (SiB and CEiB), EyeCarePro is now expanding its educational programs by sponsoring CE Israel Optometry, two upcoming, live continuing education programs that will be held in Israel and combined with cultural and historic tour activities.




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