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Reach for Excellence


By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD


Help your optical staff stay updated on the latest eyewear styles

The frame selection process in today’s world for the savy practice is more than just making sure the frame fits. Here are three things your frame stylists should be doing with every patient.


This Week's Blog

Ready to Bite Into Google's New "Snack Pack?"

By Agustin Gonzalez, OD, FAAO, ABCMO

Google has a new way of presenting search results. How will prospective patients use it to find your practice, and what can you do to make it easier for them to find you?


Job Leads


Ophthalmic / Optometric Technician

St Louis, MO, , US


Ophthalmologist - Comprehensive

Chapel Hill, NC, 27514, US


Ophthalmology Career Opportunity

Aurora, CO, , US


Clinical Office Manager

Philadelphia, PA, 19107, US


Director of Clinical Operations

Plymouth Meeting, PA, 19462, US

Oct. 7-14 

Posted by margery weinstein Tuesday, October 06, 2015 10:46:00 AM

New This Week

Special ROB Roundtable: ODs Share Strategies on Presenting UV Protection

Justin Bazan, OD, Cheryl G. Murphy, OD, and Kristin Protosow, OD, FAAO, send an eye health message about the dangers of ultra-violet radiation from pre-testing, to the exam room and the optical. The first in a series of three video clips of the doctors' recent ROB Roundtable discussion.  >>READ MORE>>



Master the Optical Handoff, Capture Sales & Create Satisfied Patients

By Robert L. Bass, OD, FAAO


Mastering the optical handoff makes it more likely patients fulfill your prescriptions, and your optical generates growing revenues.



Build Profits by Managing Cancellations & No-Shows

By Adam Cmejla

Cancellations and no-shows add up to lost revenues. Available systems can automate a solution and build profitability. 


Staff Management

Improve Your Practice--and the Profession--with Externs

By Thuy-Lan Nguyen, OD

Employing externs helps emerging optometrists launch their careers--and provides added manpower to your practice.  >>READ MORE>>












ROB Fast Fact


Patients' View of Eyewear: Style Accessory or Medical Necessity?

Your optical may need to do a better job presenting eyewear as a style, as well as a vision aid, findings from The Vision Council’s 2015 Fashion vs. Function Study suggest. A large majority  of eyeglass users/buyers (84.6 percent) view eyeglasses primarily as a medical necessity. U.S. adults over the age of 55, and those who recently went to an ECP for an exam, had this view. Over 12 percent of eyeglass users view glasses as both a medical necessity and fashionable accessory.


Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, on educating your opticians on the latest eyewear styles.


In Brief

Ready for the World Sight Day Challenge?


The North American eyecare community will once again join forces in a coalition to support Optometry Giving Sight and its annual fundraising campaign, the World Sight Day Challenge, held throughout September and October.  >>READ MORE>>


ManagementPlus Adds Two New Products


ManagementPlus has introduced two new product offerings: ManagementPLUS Cloud and Revenue Cycle Management. <<READ MORE>>


Challenge –> Solution

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