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Reach for Excellence


By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD


Educate patients about how you can help protect their eyes from blue light

Most of your patients are unaware of what blue light is, let alone how you can help them protect their eyes from it. Implement a plan to educate patients, and provide them with the products they need.




This Week's Blog

How Patients View Us: Know Your Non-Verbal Cues

By Jennifer Jabaley, OD

Understanding the way patients perceive us--often by body language and vocal intonations that we don't think about--guides how we can better serve their needs. >>READ MORE>>


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New This Week

Game Changer: Prescribe in the Chair, Reinforce in the Optical

Eric White, OD, credits doctor-driven dispensing as a key driver in growing his practice revenues 10-fold over three decades. He prescribes specific optical products while patients are in the chair, then he hands off the patient to the optical, where staff reinforce his recommendations. >>READ MORE>>


Staff Management

Empower Employees to Solve Problems, Free Up OD Time

By Mike Rothschild, OD

When a staff is empowered to make decisions and solve problems, it frees up the doctor's time to serve patients and build the practice. >>READ MORE>



Plan Your Retirement Finances Early On

By Adam Cmejla, CFP, CMFC

All ODs exit their practice at some point—and meet the new economic realities of retirement. Here are tips to save and invest early so you can live well after the paychecks stop coming. >>READ MORE>>


Sponsored Content

Colors: It's Clearly Time to Capture the Opportunity

You already know that clear contact lenses give patients crisp vision and freedom from glasses. AIR OPTIX® COLORS contact lenses take these attributes and go one step farther; not only can they help your patients see their best, but they can also help your patients look and feel their best. >>READ MORE>>









ROB Fast Fact


Market Opportunity: Educate Patients About Blue Light

Exposure to UV rays and harmful blue light are both on the minds of Americans, but a large majority of people do not know these types of light share a source, according to a Transitions Optical, Inc., consumer survey  conducted by Wakefield Research. Only 4 percent of respondents can correctly identify all common sources of blue light (digital devices and screens, fluorescent lights, incandescent light bulbs and the sun).


Click HERE to read more on educating your patients about blue light, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.


In Brief

The Vision Council Offers Marketing Materials for National Sunglasses Day

The Vision Council is encouraging ECPs, companies and optical retailers to help promote the importance of wearing UV-protective sunwear as a part of National Sunglasses Day held annually on June 27, and has materials available to help ODs market this special day.  >>READ MORE>>


HOYA Vision Care Launches Photochromic Lens

img1HOYA Vision Care announced the U.S. launch of Sensity, new photochromic lens technology.




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