Jobson Professional Publications Group

Reach for Excellence


By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD


Pre-set your patients to purchase new eyewear

Do you pre-set patients to purchase new eyewear? The most effective way is for the doctor, in the exam room, to examine the patient’s current eyewear pointing out all flaws found. >>READ MORE>>


This Week's Blog

Cornucopia of Practice Prosperity Tips
By Brian Chou, OD, FAAO

With the holiday season upon us, and the spirit of giving in the air, here is a harvest of tips to bring prosperity to your practice. >>READ MORE>>

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New This Week

Prescribe to the Patient's Passions

Peter H. Kehoe, OD, FAAO, of Kehoe Eye Care in Galesburg, Ill., advises ODs to ask about a patient’s passions in lifestyle activities--then take 30-90 seconds to prescribe and describe brand-specific products to meet their active needs. Make sure your patient gets the best.  >>READ MORE>>


Practice Metrics

Use EHR to Track Key Performance Benchmarks

By Gary Gerber, OD, and Steve Sunder, Director of Sales, Uprise
EHR systems can simplify the critical task of measuring practice performance in order to improve it.  >>READ MORE>>


Ophthalmic Lenses

Sports Vision Niche: Create a Dynamic Practice-Builder

img1By Thuy-Lan Nguyen, OD
Differentiate your practice—and create patient referrals and revenue streams—by specializing in sports vision services and eyewear.


Managed Care

Pre-Certify Patient Insurance: Eliminate the Bottlenecks

By April L. Jasper, OD, FAAO

Confirming insurance information prior to the exam eliminates bottlenecks and promotes good workflow—a key to profitability.  >>READ MORE>>








ROB Fast Fact


How Likely Are Patients to Buy a Complete New Pair of Rx Eyeglasses?

Complete new eyewear may be a hard sell, findings from The Vision Council’s September 2014 Consumer Barometer report suggest. Just 9.4 percent of respondents say they are “extremely likely” to buy a complete new pair of prescription eyewear in the next six months; 15.4 percent say they are “very likely” to buy complete Rx eyewear, while 23.1 percent say they “might or might not” make such a purchase. Twenty-five percent say they will “probably not” make a purchase of complete new Rx eyewear, and 27.1 percent say they will “definitely not.”


Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on educating patients about the benefits of new prescription eyewear.


In Brief

Alcon Launches Online Guide to Clinical Contact Lens Management

Alcon has launched a web-based Guide to Clinical Contact Lens Management for contact lens practitioners. The guide is available on and provides a compact summary of signs, symptoms and management options of a broad range of anterior segment and contact lens-related conditions.


New: Shamir Duo in Rudy Project's ImpactX

img1 Rudy Project and Shamir, have introduced Shamir Duo, a patent-pending Freeform bifocal design, in Rudy Project’s proprietary ImpactX material. <<READ MORE>>


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