Tuesday, October 21, 2014 10:32:00 AM
New This Week
Ryan Powell, OD, owner of Insight Eyecare Specialties of Kansas City, Mo., describes the process of building and managing an eight-location, 10-doctor network of practices. Under his business model, each location operates as a separate practice supported by centralized back-office staff. Adding practices provides more resources that allow for superior staffing, upgraded instrumentation and enhanced benefits for all employees. >>READ MORE>>
By Robert Bass, OD, FAAO
Implement a strategy with staff to meet patient needs and increase your penetration of anti-reflective treatments. The key: Ask questions on lifestyle and educate on benefits. >>READ MORE>>
By Jerry Godwin, MBA
Most practices derive less than 20 percent of revenues from medical model optometry—a percentage that can be doubled. The first step toward growth: Measure your starting point.
By April L. Jasper, OD, FAAO
Working with insurance plans that are profitable for the practice is a key to practice survival. Carefully analyze plans--and stop working with plans that cost you money.
ROB Fast Fact
ODs may have an opportunity to improve their contact lens patients’ eye comfort, findings from Jobson Optical Research’s 2013 Contact Lens Insight Survey suggest. Some 53.6 percent of respondents wear their contact lenses all day, but always remove them before going to sleep. Just about one-quarter (24.9 percent) of respondents wear their contact lenses at least occasionally while sleeping.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on using high-tech instrumentation to show patients the impact of their contact lens wear and care.
IDOC announced that Gary Morgan, OD, a well-known independent optometrist from the Phoenix area, is joining its team as a consultant. Dr. Morgan will provide IDOC with support and expertise in a number of areas. >>READ MORE>>
ABB OPTICAL GROUP announced that 10 non-profit organizations have each won $1,000 in the optical product distributor’s inaugural grants program, ABB Cares. <<READ MORE>>