Tuesday, February 02, 2016 10:25:00 AM
New This Week
Mike Rothschild, OD, founder of Leadership OD, believes that all practices face similar challenges in engaging and empowering staff to help to deliver outstanding patient care and enhance practice performance. See key learnings from peer-to-peer sharing exercises at the recent Leadership OD Executive Retreat.
By Gina M. Wesley, OD, MS, FAAO
Offer your patients optical products that can help to protect their eyes from the potential dangers from blue light emitted by digital devices.
By Adam Cmejla
Apply proven management techniques to improve your practice's finances. Here are five steps to take now to make 2016 a banner year. >>READ MORE>>
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
Put yourself in your patients’ shoes and do an office walk-through to see if your physical environment is up to date. >>READ MORE>>
ROB Fast Fact
The durability of eyewear, and offering a good warranty policy, could make a difference in selling eyewear for children of all ages, Jobson Optical Research’s 2015 Selling Eyewear to Children survey of ECPs suggests. Some 90.9 percent of respondents say “durable construction” is “very important” when selling eyewear to parents of children ages 0-3, while 81.1 percent of respondents say a good warranty is considered “very important” for selling eyewear for children in this age group. Some 88.2 percent say durable construction is very important to parents of children ages 4-8, and good warranty policy was considered by 79.5 percent to be very important for the 4-8 age group.
Click HERE to read more on selling children's eyewear, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
BCareCredit and AllAboutVision.com, an online consumer educational resource for eye health and vision correction options, announced an exclusive advertising agreement promoting patient financing. >>READ MORE>>
Transitions Optical, Inc., and Dragon Alliance, have expanded their partnership and launched three new color options for the Dragon X1 and X1s snow goggles, all featuring a Transitions adaptive goggle lens.