Tuesday, April 14, 2015 10:36:00 AM
New This Week
With Matt Geller, OD
The founder of OptometryStudents.com and NewGradOptometry.com discusses how to build a successful owner-associate relationship at the start of an optometry career. >>READ MORE>>
By Nancy Rausman
Your web site can be a powerful tool to increase patient visits. Fine-tune four areas--then measure your gains.
By Ken Krivacic, OD, MBA
Improving quality and patient satisfaction—and not just cutting costs--is the best route to practice profitability. Three key areas to upgrade: new instrumentation, one-day CLs, better office flow.
By ROB Editors
High-tech instrumentation enables quicker diagnosis and management of ocular disorders. Read this excerpt from a major report on optometry’s role now and in the future—and download the entire report.
ROB Fast Fact
Medical eyecare that addresses age-related macular degeneration will be in ever greater demand, statistics cited by the National Eye Institute suggest: “By 2050, the estimated number of people with AMD is expected to more than double from 2.07 million to 5.44 million. White Americans will continue to account for the majority of cases. However, Hispanics will see the greatest rate of increase, with a nearly six-fold rise in the number of expected cases from 2010 to 2050.”
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on how to best serve patients with chronic medical conditions in the new environment created by healthcare reform.
The American Optometric Association has released resources to support optometric practices' transition to the ICD-10 coding system. >>READ MORE>>
Alcon announced that “The Color Squad” will headline the promotion of its AIR OPTIX COLORS contact lenses this year. The team includes fashion stylist Ilaria Urbinati, hair stylist Lacy Redway and make-up artist Scott Barnes.