Jobson Professional Publications Group

Reach for Excellence

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By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD

 

Offer warranties, and eyewear replacement policies, that keep patients satisfied


How far are you willing to go to keep patients satisfied? When will you replace, or refund, eyewear and contact lenses? >>READ MORE>>

 

Publications

This Week's Blog

Practice Ownership: Is it as Good as You Thought It Would Be?

By Chad Fleming, OD, FAAO
 

Practice ownership is a goal for many young ODs. But is it all it's cracked up to be? The finances of practice ownership can be rewarding, but the stresses it puts on your life can take a toll.
>>READ MORE>>

 

Recent Blogs

 


 

 
 
 

Job Leads

02.09.16

Ophthalmic Assistant / Technician

Charlotte, NC, 28210, US

02.09.16

Optometric Assistant

Greensboro, NC, 27455, US

02.09.16

Optician

Reed City, MI, 49677, US

Feb. 3-10 

Posted by margery weinstein Tuesday, February 02, 2016 10:25:00 AM

New This Week


Highlights from the Leadership OD Retreat

Mike Rothschild, OD, founder of Leadership OD, believes that all practices face similar challenges in engaging and empowering staff to help to deliver outstanding patient care and enhance practice performance. See key learnings from peer-to-peer sharing exercises at the recent Leadership OD Executive Retreat.
>>READ MORE>>

 

Ophthalmic Lenses

Six Ways to Sell Optical Products that Protect Against Blue Light

By Gina M. Wesley, OD, MS, FAAO

 

Offer your patients optical products that can help to protect their eyes from the potential dangers from blue light emitted by digital devices.
>>READ MORE>

 

Finances

Five Steps to Better Manage Your Finances

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By Adam Cmejla


Apply proven management techniques to improve your practice's finances. Here are five steps to take now to make 2016 a banner year.  >>READ MORE>>

 

Office Environment

Evaluate Your Office Environment from Your Patient's Perspective


By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO

 

Put yourself in your patients’ shoes and do an office walk-through to see if your physical environment is up to date. >>READ MORE>>

 


 

 

 

 

 



 

 

ROB Fast Fact

 

Market Opportunity: Offer Durability & Good Warranty Policy to Sell Children's Eyewear

The durability of eyewear, and offering a good warranty policy, could make a difference in selling eyewear for children of all ages, Jobson Optical Research’s 2015 Selling Eyewear to Children survey of ECPs suggests. Some 90.9 percent of respondents say “durable construction” is “very important” when selling eyewear to parents of children ages 0-3, while  81.1 percent of respondents say a good warranty is considered “very important” for selling eyewear for children in this age group. Some 88.2 percent say durable construction is very important to parents of children ages 4-8, and good warranty policy was considered by 79.5 percent to be very important for the 4-8 age group.

 

Click HERE to read more on selling children's eyewear, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.

 

In Brief

CareCredit to Promote Patient Financing on AllAboutVision.com

 

BCareCredit and AllAboutVision.com, an online consumer educational resource for eye health and vision correction options, announced an exclusive advertising agreement promoting patient financing. >>READ MORE>>

 

Expanded Product for Patients Who Are Skiers & Snowboarders

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Transitions Optical, Inc., and Dragon Alliance, have expanded their partnership and launched three new color options for the Dragon X1 and X1s snow goggles, all featuring a Transitions adaptive goggle lens.
<<READ MORE>>

 

 

 

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