Jobson Professional Publications Group

Reach for Excellence


By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD


Educate Patients About New CL Options

Are you losing contact lens patients unnecessarily? If there are about 20 percent new fits each year and about 16 percent of patients who stop wearing contacts each year, the contact lens growth is being restricted by the dropouts. That’s a problem we should fix. >>READ MORE>>


This Week's Blog

Small-Town OD: Added Pressure, Added Reward
By Jennifer Jabaley, OD

Practicing in a small town can be a rewarding experience--if you're prepared for the unique challenges of serving patients who you see in your everyday life. >>READ MORE>>


Recent Blogs

Adding an Associate: 26 Advantages
By Peter G. Shaw-McMinn, OD
By Diane Palombi, OD
By Laurie Sorrenson, OD, FAAO

Job Leads


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May 6-13 

Posted by margery weinstein Tuesday, May 05, 2015 10:17:00 AM

New This Week

Setting Up a Visual Skills Clinic

With Aaron Lech, OD, FAAO

Setting up a visual skills clinic broadens the services that your practice provides. Included here are practical tips on design, instrumentation and treatment plans.  >>READ MORE>>


Software Solutions/EHR

EHR & PM Systems: Make Data-Based Improvements in Work Flow & Efficiency 

By Gary Gerber, OD
Maximize your EHR/PM system to make data-based decisions on improving your office workflow, enhancing the patient experience and increasing profits. Complimentary e-book included for download.  >>READ MORE>>


Practice Management

Differentiating an Independent Eyecare Practice

img1By Thomas F. Steiner
Set your practice apart with premium vision correction options, including specialty CLs, that patients only can buy at your practice. >>READ MORE>>


Medical Eyecare

On-Call Doctor Service: Address Medical Eyecare Emergencies

By Tina McCarty, OD, FAAO

Providing a 24-hour, seven-day, on-call doctor service tells patients that you're the place to turn for eye emergencies. Included are tips on set-up, scheduling and marketing. >>READ MORE>>














ROB Fast Fact


Educate Patients, Prescribe New CL Options

Your patients may need to be educated and prescribed new contact lens options, findings from Jobson Optical Research’s 2014 Contact Lens Wearers Insight Survey suggest. Some 45.9 percent say they are wearing “the brand I have always worn regularly.” Some 35.3 percent say they used to wear another brand regularly, but then switched to the brand they are currently wearing. Another 10.5 percent say they have worn three or more brands regularly since they were first prescribed contact lenses, while 3.0 percent say they have never been consistent in the CL brand they have worn.


Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on educating and prescribing new contact lens options.


In Brief

New Business Analysis Tool: EDGE FOCUS

GPN, an eyecare business management company, announced EDGE “Focus," a new “quick look” addition to its analysis tool, The EDGE.  >>READ MORE>>


Focus on Eye Health National Summit Speakers & Agenda Set

img1Prevent Blindness and its partners have set program details for the fourth annual Focus on Eye Health National Summit, to be held on Wednesday, June 17, 2015, 8:30 am-3 pm., at the National Press Club in Washington, DC. <<READ MORE>>


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