Jobson Professional Publications Group

Reach for Excellence


By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD


Educate patients about risks to their eye health

All patients, especially those at greater risk, should be educated about threats to their eye health and vision. Implement a plan to improve your vigilance and education efforts around open angle glaucoma, diabetes and macular degeneration. >>READ MORE>>


This Week's Blog

Can You and Your Staff Recite Your Mission Statement?

By Peter Shaw-McMinn, OD

A mission statement lets employees and patients know the ideals and goals of your practice. Do you have one--and how fast and easily can you and your staff recite it and put it into action?


Job Leads


Full-Time Enthusiastic Ophthalmic Assistant/Technician

Cedar Park, TX, , United States


Front Office Staff

Dallas, TX, 75224, US


Ophthalmic Technician - COT or COA

Jefferson Valley-Yorktown, NY, 10535, US


Certified Ophthalmic Assistant

Mount Kisco, NY, 10549, US


Ophthalmic Assistant - COA

Overland Park, KS, 66204, US

Sept. 30-Oct. 7 

Posted by margery weinstein Tuesday, September 29, 2015 11:36:00 AM

New This Week

Lessons Learned: Managing Multiple Locations

Ryan Powell, OD, applies principles learned outside optometry in managing eight locations and 10 ODs. To understand how your entire business is doing, he says, analyze the individual performance of each location. See what’s working well, then replicate that at under-performing locations. >>READ MORE>>



Capture the Second Wave of Back-to-School Sales

By Linda Hardy, LDO, CPOT, COA


The first report card of the new school year brings a second wave of back-to-school visits. Master good presentations, and capture sales opportunities. >>READ MORE>



Post with Impact: Make a Personal Connection to Patients

By Dave Anderson, OD

Personalized posts on Facebook give patients a sense of your practice's brand and personality—and generate appointments. The key: Be personal. >>READ MORE>>


Search Engine Optimization

Target Your Marketing with Pay-Per-Click Advertising

By Nancy Rausman, Managing Editor, EyeCarePro

Pay-per-click advertising, via Google Adwords, lets you powerfully—and economically--market your services online to a targeted and interested audience.  >>READ MORE>>













ROB Fast Fact


Serving Hispanic Patients: Is Greater Outreach & Education Necessary?

Your Hispanic patients may need more education about what they can do to avert risks to their vision and eye health, according to new research by Wakefield for Transitions Optical, Inc. Hispanics are more likely than the general population to say that vision problems are interfering with their ability to enjoy hobbies and leisure activities (52 percent vs. 45 percent), and are also more likely to say that vision problems are hurting their productivity at work (57 percent vs. 50 percent), the study notes.


Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, on better educating patients about the risks to their eye health.


In Brief

Alden Optical Introduces Patient Resources for Tinted Custom Lenses


Alden Optical announced today the deployment of new patient resources to address the growing demand for prosthetic and cosmetic tinted custom lenses. The company says it has seen a sharp increase in patient inquiry, driven in part by the discontinuation of competitors’ enhancement tint brands. >>READ MORE>>


New Study: Greater Eye Health Education for Hispanics Needed


SightRisk USA has launched a proprietary cloud-based software program, distributed exclusively by MacuHealth Distribution Ltd., that is designed to help eyecare professionals educate patients about their risk for developing Age-related Macular Degeneration. <<READ MORE>>


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