Jobson Professional Publications Group

Reach for Excellence


By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD


Prepare for increased competition and other future challenges

Increased competition is not the only thing that should be on your radar screen. Is your practice prepared for the changes coming in the next two years?  To prepare your practice now for the changes that are coming, you need to make sure you have mastered the following 10 steps.


This Week's Blog

Four Ways to Add Direct-Pay Products & Services
By Lisa Shin, OD
The cash-only model isn't right yet (or ever) for most optometric practices, but in the meantime, there are other ways that we can get more direct-pay cash into our practices. >>READ MORE>>

Recent Blogs

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March 25-April 1 

Posted by margery weinstein Tuesday, March 24, 2015 10:32:00 AM

New This Week

Developing a Comprehensive Eyecare Practice


Aaron Lech, OD, FAAO, outlines how he developed a full portfolio of medical and eyecare services and specialties that serves a broad and growing patient base. Special focus on how to add new associates and when to acquire cutting-edge technology. >>READ MORE>>


Staff Development

Delegate Duties to a Clinic Manager

By Beverly Jue-Smith, OD, MBA
Delegating management of the clinic staff, exam rooms and contact lens area frees the doctor to provide patient care and generate revenues.  >>READ MORE>>


Practice Metrics

The State of the Optometric Profession: Supply of ODs

img1By ROB Editors
The State of the Optometric Profession report points to more ODs in a competitive marketplace—and more growth opportunities. See how to position your practice to prosper. 


Digital Strategy

Increase Online Visibility with Strategic Plan--and Outside Help

By Ann Rea Miller, OD

Help patients find your practice first when they search online. Hiring an SEO expert and following a good marketing plan can keep your exam chair filled.













ROB Fast Fact


OD Supply: Prepare for Sharp Increase in Competition

Your competition for patients will increase sharply over the next five years, findings from The State of the Optometric Profession report suggest. The number of practicing optometrists will grow approximately 2 percent annually through 2020 and reach 46,300 in that year. The net increase will occur as an average of approximately 1,550 ODs graduate and enter practice annually, and about 750 ODs retire.



Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on preparing for an increase in competition from other ODs, and other changes affecting the optometric profession.


In Brief

SynergEyes Premiers ECP Videos on Duette CLs

SynergEyes, a producer of hybrid contact lens technology, announced the release of 48 practitioner interview videos. The videos provide tips, advice and success stories from Duette practitioners to their peers, and emphasize how Duette, a high-performance contact lens for astigmatic and presbyopic patients, “can transform a patient’s vision while transforming an independent eyecare practitioner’s practice, as well."


The Vision Council Releases Low Vision Report

img1The Vision Council has released its latest report, Vision Loss in America: Aging and Low Vision, providing an in-depth look at low vision and illustrating the pervasive impact aging eye diseases and vision loss can have on the health and well-being of senior citizens. <<READ MORE>>


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