New This Week
Janice Mignogna, FAAO, director of the Irving Bennett Business and Practice Management Center at Salus University, details the genesis and expansion of this comprehensive program designed to impart business skills to optometry students. A four-video interview.
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By Bob Schultz
When seeking financing for a second practice acquisition, asking four key questions can help you to borrow well--and become profitable sooner.
By David I. Geffen, OD, FAAO
With health care becoming more team-based, a practice partnership between optometrists and ophthalmologists makes sense. Make sure the co-ownership agreement benefits both parties.
By Teresa Narayan, OD
Diabetes is an epidemic. Equip yourself to treat the growing number of diabetic patients, and you can expand your scope of practice and increase revenues, as well. The key: equip yourself and communicate well.
ROB Fast Fact
Nearly a quarter of patients say they are likely to purchase their next contact lens supply online, according to Jobson Optical Research’s 2013 Contact Lens Insight Survey. Some 21.8 percent say they are
“very likely” to buy their next contact lens purchase online, while 16.3 percent say they are “somewhat likely.” Some 27.3 percent say they are not sure where they will purchase their next contact lens supply, and, on the bright side, 17.9 percent say they are “not very likely” to make their next contact lens purchase online, and 16.7 percent say they are “not at all likely” to do so.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on three steps that make it easy for patients to purchase contact lenses from you.
ZEISS has launched a new product--ZEISS Digital Lens--to address the vision needs of the Millennial generation, along with consumer marketing program designed to raise awareness and drive demand for the product.
As part of its Official Sponsor of Sightseeing campaign and sponsorship agreement with Walt Disney World Resort, Transitions Optical is launching a series of sweepstakes, giving consumers a chance to see and experience life in a more vibrant way with a grand prize vacation to a signature event at Walt Disney World Resort. During the first sweepstakes, called the “Transitions Feast Your Eyes Sweepstakes,” consumers can enter to win a grand prize trip for four to attend the Epcot International Food & Wine Festival..