Review of Optometic Business

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Enhance Vision Benefit Communication with Patients to Increase Revenues

By Yoongie Min, OD

Patients usually are in the dark about their vision insurance coverage--but that creates an opportunity for your office to do a big favor for them and you. Letting patients know that they have eyecare and/or eyewear benefits eases the cost to them and can increase your revenues for services and optical sales.

Posted by mweinstein | Jan 12, 2012 |

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Pricing Frames Profitably in a Managed Care Environment

By Jay Binkowitz

Steven I . Bennett, OD, FAAO

Have you adopted a business philosophy that supports profitability with managed care? If not, you may be losing money on your frames, and you don’t even know it.

Many practices still rely upon a three-times-wholesale mark up formula, a 15-year-old philosophy that was common before managed vision care became the formidable force it is today. How about those of us that are not marking up three times? Are you an OD who believes that you will make more money simply by filling up the appointment book and seeing more patients? With the wrong mark-up philosophy, you will be losing more money...