Review of Optometic Business

By Oliver Lou, OD

Increasing second-pair sales can elevate a break-even dispensary to a major practice profit center. Sales tips: Stock enough inventory to create excitement, and start the second-pair conversation in the exam room.   

By Mark Hinton

A compliant contact lens wearer must have eyeglasses that are up-to-date--in Rx and fashion--so that they enjoy wearing them when they must rest their eyes. As doctor, it's up to you to prescribe them.

By Amir Khoshnevis, OD

As you implement your professional New Year's resolutions, make sure this is on the list: improving your optical dispensary. Here are 10 steps to boost profits.

By Oliver Lou, OD

Maximize dispensary profitability by hiring a second--or even third--optician. You will be better able to handle patient service and efficiently process more orders for eyeglasses.

By Mark Hinton

Train your optical dispensary staff to hear patients clearly—and to respond to common questions with positive responses that help to serve needs and drive sales.

By Larry Golson, OD

A simplified, color-coded system for pricing frames makes it easy for patients to shop—and it keeps pricing and presentation simple for your optical staff.