Review of Optometic Business

By Sherin George, OD

Giving patients one-on-one attention in your optical dispensary makes purchases more likely--and cultivates long-term loyalty.

By Stuart J. Thomas, OD, and Ellen Byrun-Goad, LDO

Investing in the education of your opticians pays off for your patients and for your practice's growth. When you deliver excellent care and stellar service, patients return and refer.

By April Jasper, OD, FAAO

Featuring a warranty on eyeglasses can give your patients the confidence to make that next purchase--or second-pair purchase.

By Elaine Happ, OD

Energize your optical sales by creating a large, well-planned space that fulfills your total vision. Don't settle for the physical space you inherited. Invest well in a renovation--and see a measurable return.

By Ally Stoeger, OD

If you offer free adjustments on frames not purchased in your office, you give away a valuable service for small gain.

By Rachael Click, OD

Second-pair eyewear sales increase if you start the conversation with the appointment call and continue it all the way to check-out time. The deal clincher: hard-to-resist discounts.