Review of Optometic Business

By Scot Morris, OD

The year is still young enough for you to make 2012 a financial milestone. Best place to start: measuring and increasing your revenue-per-patent.

By Pamela Miller, OD, JD

Base your practice policies on a close reading of the terms of the agreements you sign with vendors. Taking the time to do so can save you money in the long run.

By Aly Stoeger, OD

Coming out of retirement to start a second optometric practice has its rewards—and its challenges.

By Robert Schultz and Jeanne Fletcher

Leasing can provide a cost-effective way to add instrumentation to your office. By fully understanding the terms of your lease, including penalties if you pay off the lease early, you can avoid surprises and save money.

By Nathan Bonilla-Warford, OD

Are you ready to make 2012 your most profitable year yet? Now is an excellent time to review your practice’s business agenda—from evaluating fees to updating your web site and ensuring that your instrumentation is up to date.

John R. Scibal, OD, AIBA

The market in practice sales is coming back--but a successful sale must work for both parties. Buying well means getting an informed appraisal from an objective source and making the numbers work. Selling well means planning in advance--and the bigger the practice the longer a sale takes. The steps you take to prepare for that sale are critical.

By Aly Stoeger, OD

Success is measured not just in dollars and cents. Take simple steps that reduce stress in your workday and let you enjoy your career more in the long run.

By Nathan Bonilla-Warford, OD

When the practice improvements you seek seem beyond your expertise, an optometric consultant can guide you down what the Beatles called the “long and winding road."

By Pamela Miller, OD, JD

Establish policies to minimize uncollected revenues by requiring full or partial payment at the time of service or placement of orders. When unpaid bills mount, collection agencies and small claims court can help you recoup income—but the cost of collection may be too steep to be worthwhile.

By Alissa Wald, OD, and Scott Daniels

Marketing your practice costs money--so make sure you’re getting a good ROI for your marketing campaign. Set financial goals, and frequently track the performance of all components in your campaign. Then put resources behind what’s working.