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By Mark Hinton
Use your authority as doctor to prescribe multi-treatment lenses to patients while they are in your exam chair. Your recommendation will make a bundled sale more likely following the hand-off to your optical staff.
Enable the Patient Self-Sell I don’t want the doctor to sell. For that matter I don’t want anyone “selling." Your patients, like all consumers, sell themselves based on whether the education and benefits of the products have relevance to their need or want...
